• India has highest number of searches for ‘gold price’ on average each month.

UAE stands first in online searches a month for gold price per 1,000 active internet users as many individuals are looking to add an element of stability to their investment portfolio and to do so, gold has emerged as a popular investment option.  

PhysicalGold.com utilised the online analytics tool Ahrefs to establish which countries are most in keeping a track of the gold price.

In the UAE, 58.45 per 1,000 active internet users search for gold, followed by Singapore at 38.27 and Qatar at 30.33.

India is ranked fifteenth with 4.92 but it has the highest number of searches for ‘gold price’ on average each month (3.72 million), followed by the US with 2.51 million and the UAE with 521,000.

At the other end in the twentieth position is Bangladesh, where there is an average of 33,950 online searches a month from Bangladeshis interested in the gold price.

The US and the UK follow closely behind each other in places nine and ten, respectively. The USA makes a total of 2,506,000 searches each month, which is equivalent to 8.02 searches per 1,000 internet users in the country. Comparatively, the UK falls short of this figure with 7.98 searches for ‘gold price’ for every 1,000 active internet users, after making 519,300 searches overall each month on average.

PhysicalGold’s analysis found that Asia is home to the most countries interested in tracking gold prices, as they found 13 Asian countries featured in the top 20. Europe comes next with four entries, including the UK, Ireland, Croatia, and Austria. Trailing behind with just two countries each are the continents of North America and Australia.