- Core objective of Frammer AI is to leverage artificial intelligence to streamline video creation for businesses targeting social media platforms.
Frammer AI, a nascent venture established by the former management team of NDTV, recently garnered attention by securing a $2 million seed investment from Lumikai, a venture capital firm specialising in interactive media and gaming.
The financial backing is poised to accelerate Frammer AI’s growth trajectory, bolster its technology team, and facilitate comprehensive product development.
The core objective of Frammer AI is to leverage artificial intelligence to streamline video creation for businesses targeting social media platforms.
With an impressive roster of clients—including prominent media organizations such as The India Today Group and Zee News, alongside eCommerce leader Acko—Frammer AI’s services cater to a diverse clientele spanning various sectors. This versatility underscores the startup’s commitment to enhancing content creation in a rapidly evolving digital landscape.
Meeting demands
A pivotal strategic alliance has been forged between Frammer AI and Brightcove, a publicly listed company recognised for its streaming solutions.
The partnership not only consolidates Frammer AI’s position in the competitive content creation market but also amplifies its reach to a global clientele. Salone Sehgal, Founding Partner at Lumikai, expressed optimism about this collaboration, noting the leadership team’s history of transforming businesses from inception to profitability.
The synergy of seasoned expertise and innovative technology positions Frammer AI favourably in addressing the growing need for engaging, shareable video content in today’s media environment.
The platform developed by Frammer AI differentiates itself by automating the typically labour-intensive processes associated with video production.
Remarkably, it can transmute a half-hour video into 35 segments within a mere five minutes while generating essential elements such as transcripts and captions, as well as optimising content for popular formats like Instagram Reels and YouTube Shorts.
This efficiency is particularly appealing to organisations striving to amplify their marketing efforts through short-form video content.
Looking ahead, Frammer AI aims to utilise its Lumikai funding to diversify its offerings, specifically seeking to penetrate the sports and entertainment sectors.
By expanding its technology team and investing in data training, the company is poised to enhance its service quality and meet the evolving demands of its client base.