Apple’s iPhone shipments in India surge 36% in first half of 2025

• iPhone 16 series command a dominant 62% share of the iPhone market in the first half.
• Apple will maintain its strong performance in the second half of 2025, targeting an 11% market share in iPhones and a notable 33% in iPads.

Apple Inc., a global leader in consumer electronics, has demonstrated a remarkable growth trajectory in the Indian market during the first half of 2025.

Industry data released by CyberMedia Research (CMR) highlights a robust 36 per cent year-on-year increase in iPhone shipments and a 13 per cent growth in the iPad segment. These figures underscore the rising demand for Apple’s latest-generation devices in India, a key emerging economy with a burgeoning digital consumer base.

The exceptional performance of Apple’s iPhone segment can be largely attributed to the popularity of the iPhone 16 series, which commanded a dominant 62 per cent share of the iPhone market in the first half of 2025.

This was followed by the iPhone 15 series, contributing 30 per cent, while other models such as the iPhone 16e and the iPhone 14 series accounted for approximately 4 per cent market share each.

Consumer preference

This distribution illustrates a clear consumer preference for the most recent and advanced models, reflecting Apple’s successful product innovation and strategic marketing efforts in India.

In parallel, the tablet market reveals similar trends with the iPad 11 series leading the category by securing a 64 per cent share, complemented by the iPad Air 2025 series at 25 per cent.

Although older models like the iPad Pro 2024, iPad Air 2024, and iPad 10 series hold smaller market shares, their presence indicates sustained interest across different segments within Apple’s tablet lineup.

Such diversity in product uptake suggests a healthy and expanding ecosystem catering to varied consumer preferences and usage needs.

Vast untapped potential

Apple’s growth momentum in India is further bolstered by several strategic factors.

According to Prabhu Ram, Vice President of the Industry Research Group at CMR, the company’s expanding footprint is fueled by improved affordability enabled through financing schemes, a maturing ecosystem, localised production capabilities, and an enhanced retail presence.

“These elements collectively contribute to making premium Apple devices more accessible to a wider swath of Indian consumers while strengthening the brand’s long-term market positioning.”

The localisation of production is particularly significant as it aligns with governmental policies aimed at boosting manufacturing within India, reducing costs, and improving supply chain resilience, he added.

Moreover, the proliferation of digital lifestyles, characterised by increased internet penetration and mobile usage, provides a fertile environment for Apple to expand its premium device ecosystem. This synergy, according to experts, positions Apple to capitalise on the vast untapped potential within India’s premium smartphone and tablet markets.

Looking ahead, CMR estimates project that Apple will maintain its strong performance in the second half of 2025, targeting an 11 per cent market share in iPhones and a notable 33 per cent in iPads.

The forecast is indicative of sustained consumer interest and confidence in the brand, supported by ongoing innovations, strategic financing options, and an ever-deepening retail and service network.