Sowt swallows Finyal to create more growth opportunities

• Finyal’s podcasts will support Sowt’s push for audience growth, commercial opportunities, and creative content.

Jordan-based Sowt Media has swallowed Dubai-based Arabic podcast production company – Finyal Media – for an undisclosed amount to create more growth opportunities.

Finyal Media has produced Arabic podcast fiction and branded content.

According to the companies, Finyal’s podcasts will support Sowt’s push for audience growth, commercial opportunities, and creative content.

Finyal has produced some of the best Arabic podcast fiction and branded content and their leading podcasts – 1001 Nights, Juha, Sindibad, Al Silah, and The Basement.

Leila Hamadeh, Co-Founder and CEO of Finyal, believes the acquisition marks a major milestone in the development of the MENA podcast industry and expect to see further growth and consolidation in the future.

Sowt is a digital audio media company producing podcasts, audiobooks, and audio articles focusing on Arabic-speaking audiences.

Major milestone

“This acquisition marks a big step for the audio industry in MENA and for Sowt. We’re excited about the potential growth that joining forces with Finyal provides listeners,” Ramsey G. Tesdell, CEO, Sowt Media said.

The financier of the acquisition, Media Development Investment Fund,  invests in independent media around the world providing news, information, and debate.

 “Sowt has assembled a young and talented team, bringing together backgrounds and skills that allow them to continuously innovate and experiment in this sector, and we are looking forward to working with the company as it continues to expand its work,” Bilal Randeree, MDIF Program Director for Africa and MENA, said.