• Alex Shootman will continue to lead the Workfront team and will be reporting to Chakravarthy.

Bengaluru: Adobe said it will acquire Workfront for $1.5 billion in a bid to bring efficiency, collaboration, and productivity gains to marketing teams currently challenged with siloed work management solutions.

With more than 3,000 customers and one million users, Workfront is the solution marketers rely on every day to efficiently manage content, plan and track marketing campaigns, and execute complex workflows across teams while Adobe is the leader in the graphics and visual software industry.

Adobe and Workfront are longstanding partners with strong product synergies and a growing base of over 1,000 shared customers.

Workfront is equipped with APIs that enable a seamless connection to Adobe Creative Cloud and Adobe Experience Cloud. Shared Adobe and Workfront customers include Deloitte, Under Armour, Nordstrom, Prudential Financial, T-Mobile, and The Home Depot.

The transaction, which is expected to close during the first quarter of 2021 fiscal year, is subject to regulatory approval and customary closing conditions. Until the transaction closes, each company will continue to operate independently.

“Adobe is the leader in content creation, management, delivery, and measurement and a trusted partner to digital leaders around the globe,” said Anil Chakravarthy, Executive Vice-President and General Manager, Digital Experience Business and Worldwide Field Operations at Adobe.

“The combination of Adobe and Workfront will further accelerate Adobe’s leadership in customer experience management, providing a solution that spans the entire lifecycle of digital experiences, from ideation to activation.”

Adobe Experience Cloud

Adobe Creative Cloud provides the world’s best creative apps and services to everyone, from students, to social media influencers, to professional photographers, filmmakers, and designers.

Adobe Experience Cloud is the most comprehensive solution for content and commerce, customer journey management, and customer data and insights, all built on an open platform, enabling businesses of every size across every industry to deliver exceptional customer experiences at scale.

 “Adobe and Workfront share a common affinity to help the modern marketer thrive in an ever-evolving, increasingly demanding setting,” said Alex Shootman, CEO, Workfront. “We’re excited to join Adobe and believe this will be a tremendous opportunity for our customers and partners.”

Upon close, Workfront CEO Alex Shootman will continue to lead the Workfront team, reporting to Chakravarthy.