AI pushes CFOs to spend more time on investor relations

• CFOs should consider private AI solutions that can help them to spend more of their time and effort on higher impact priorities.

The growing use of AI tools by investors is forcing CFOs to devote more time and resources to investor relations, according to Gartner, Inc.

“It is going to become increasingly difficult for organisations to control their narrative and influence investors with manual methods alone,” said Dymah Paige, Director Analyst in Gartner’s Finance practice.

“To keep pace, CFOs should be considering private AI solutions available on the market today that can help them to spend more of their time and effort on higher impact priorities.”

In a survey of 146 CFOs conducted from October through December 2025, Gartner found that 35 per cent or more of respondents experienced increases in the volume, frequency, and time sensitivity of investor communications in 2025 compared with 2024.

Paige noted that many institutional investors are already using or evaluating AI in their research, raising the stakes for corporate messaging. “If CFOs want to communicate to the markets effectively, while protecting their organisations against the hallucinations of public AI-powered answer engines, they must adapt their investor communications strategies to AI, as well as humans,” she said.

Gartner analysts said finance and IR teams can leverage the same AI capabilities used by investors to strengthen their own workflows—enhancing intelligence, accelerating drafting and analysis, and improving operational efficiency.

“Companies can leverage these tools off the shelf and start to deploy right away, but in private, contained, and traceable environments. Some of the world’s biggest companies are already using these tools in their IR activities,” Paige said.