Thursday, December 12, 2024
Thursday, December 12, 2024
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Apple adds ChatGPT to iPhone to bolster holiday sales

The feature aims to rejuvenate consumer interest in Apple's products, particularly the new iPhone series

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  • Newly announced AI features are compatible with the latest iPhone series, including the Pro and Pro Max versions of the previously released iPhone 15 line-up, as well as select iPads and Macs equipped with advanced chipsets.
  • Apple’s iOS 18.2 introduces localised language support for Apple Intelligence, which includes varieties of English such as that of the United Kingdom, Canada, Australia, South Africa, and New Zealand.

Apple took a significant step towards enhancing user experience by integrating OpenAI’s ChatGPT into its devices. The integration marks an exciting development within a broader deployment of artificial intelligence-powered tools across its latest operating systems, specifically tailored for iPhones, iPads, and Mac computers.

Announced as part of the Apple Intelligence showcase in June, this feature aims to rejuvenate consumer interest in Apple’s products, particularly the new iPhone series.

The integration allows Siri, Apple’s voice assistant, to access the vast capabilities of ChatGPT, enabling users to receive more sophisticated responses to inquiries regarding photos and documents, including presentations.

Furthermore, the chatbot’s powerful writing and image generation capabilities enhance the creative potential within various applications, allowing users to generate content and visuals seamlessly.

As the holiday shopping season approaches—Apple’s most lucrative period—investors are keenly observing the market response to these updates. The gradual rollout of Apple Intelligence features has led to some concerns regarding the strength of the iPhone 16 sales cycle, emphasising the importance of this new integration in driving sales momentum.

Enhancing user experience

The newly announced AI features are compatible with the latest iPhone series, including the Pro and Pro Max versions of the previously released iPhone 15 line-up, as well as select iPads and Macs equipped with advanced chipsets.

It is noteworthy that iOS 18.2 introduces localised language support for Apple Intelligence, which includes varieties of English such as that of the United Kingdom, Canada, Australia, South Africa, and New Zealand.

The development seeks to localise and enhance the user experience for a broader audience, eliminating the need to set devices to US English to explore these features.

Users may encounter initial challenges in activating ChatGPT within Siri when transitioning to one of the newly supported languages. However, a simple adjustment to align the device region and Siri language resolves this issue, allowing for the seamless integration of ChatGPT.

By navigating through settings to synchronise language preferences, users can easily access the AI’s capabilities.

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