- Move solidifies country’s emerging role as a key player in Apple’s global business strategy.
Apple is making significant strides in India by adding four new retail stores to its existing flagship outlets in Delhi and Mumbai.
The strategic move underscores the company’s commitment to capitalising on one of its fastest-growing markets. Apple’s expansion is driven not only by the success of its initial stores but also by the strong demand for luxury gadgets among Indian consumers.
The new retail locations will be established in Bengaluru, Pune, and the Delhi-NCR region, along with an additional store in Mumbai. This swift expansion is justified by the impressive performance of Apple’s first two stores, which have contributed significantly to the company’s revenue, with Delhi and Mumbai accounting for over 20 per cent of its business in India.
Apple is now manufacturing the entire iPhone 16 lineup, including iPhone 16 Pro and iPhone 16 Pro Max, in India.
So far, only the standard iPhone models were manufactured here. For instance, the iPhone 15 and iPhone 15 Plus, before that iPhone 14 and iPhone 14 Plus.Â
Growth strategy
The iPhone 16 Pro and Pro Max devices, manufactured in India, will go on sale in stores in India in the coming weeks. They will also be exported to select countries.
The enthusiasm of Indian consumers for premium products is a vital factor in this growth strategy, reflecting a mutual affinity between Apple and its customer base.
In addition to expanding its retail presence, Apple has begun manufacturing the entire iPhone 16 lineup in India, including the high-end Pro and Pro Max models. This marks a notable shift in Apple’s production strategy, which has historically centered on older iPhone models in Indian facilities.
The new manufacturing arrangements involve partnerships with prominent companies such as Foxconn and Pegatron, with Foxconn handling the Pro Max variants and Pegatron overseeing production of the standard and Pro models.
The development not only signifies Apple’s commitment to the Indian market but also illustrates its pivot towards diversifying its manufacturing base, reducing dependence on China.
By producing its premium products in India, Apple reinforces the country’s role in its global supply chain. These devices are set to be sold domestically and exported, enhancing India’s status as a crucial manufacturing hub for the company.
Deirdre O’Brien, Apple’s senior vice president of retail, expressed enthusiasm for this expansion, highlighting the company’s dedication to fostering creativity and innovation within the Indian market.
Through its stores, Apple envisions creating spaces that go beyond mere retail environments, aiming to inspire customers and provide expert guidance on its products.