Tuesday, May 20, 2025
Tuesday, May 20, 2025
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ChatGPT flexes muscles to take on Google, Bing and Perplexity

Integrates sophisticated search functionality directly into its chatbot interface

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  • Search feature is designed to provide users with precise and timely information by harnessing the vast resources of the internet.
  • Search functionality is rooted in a fine-tuned version of GPT-4o, ensuring that users of the ChatGPT Plus and Team subscriptions will enjoy immediate access.

OpenAI has augmented its prominent large language model, ChatGPT, by integrating sophisticated search functionality directly into the chatbot interface.

The strategic decision represents a significant move into a domain traditionally dominated by established players like Alphabet’s Google and competing against emerging AI-driven search engines such as Microsoft’s Bing and Perplexity, the latter backed by notable figures like Jeff Bezos and Nvidia’s executive team.

The newly introduced ChatGPT search feature is designed to provide users with precise and timely information by harnessing the vast resources of the internet.

As indicated in OpenAI’s announcements, the search capability will enable ChatGPT to generate responses by considering user inquiries and accessing diverse web content.

Enhancing user experience

By leveraging third-party search providers alongside content agreements established with various media partners, ChatGPT promises to enhance user experience through rapid access to credible sources.

The  search functionality is rooted in a fine-tuned version of GPT-4o, ensuring that users of the ChatGPT Plus and Team subscriptions will enjoy immediate access.

Furthermore, OpenAI has committed to extending these advancements to enterprise and educational customers in the near future, with plans to roll out the feature to free users over subsequent months.

The company’s proactive approach in securing partnerships with prominent publishers, including Time magazine and the Financial Times, underscores its intent to provide a comprehensive and trustworthy information ecosystem.

OpenAI’s development of SearchGPT earlier this year, which offered real-time access to information, laid the groundwork for this integration.

In conjunction with a recent funding boost of $6.6 billion, which has reportedly elevated the company′s valuation to $157 billion, OpenAI is solidifying its position as a leader in the rapidly evolving field of artificial intelligence.

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