Delivery Hero acquires InstaShop for $360M to rev up delivery business

With Delivery Heroโ€™s support, the plan is to launch in new markets and invest in further growth

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  • Despite the acquisition, InstaShop will continue to operate as an independent brand under the current leadership.
  • Plan is to launch in new markets and invest in further growth.

Dubai: Delivery Hero SE, Berlin-listed online food-delivery service, has acquired Dubai-based online grocery platform InstaShop for $360 million, on a cash and debt-free basis.  

John Tsioris, CEO and Founder of InstaShop, said that the partnership is a great opportunity for them to continue to grow their business and put the groupโ€™s expertise to use.

โ€œI really enjoyed working with Delivery Hero on this deal and am thrilled to continue to further expand the reach and quality of our service at InstaShop. Delivery Hero is a network-driven by ambitious founders and entrepreneurs just like ourselves, and we are proud to become part of this family,โ€ he said.

InstaShop was launched in June 2015 and generates approximately $300 million gross merchandise value on a second-quarter annualised basis, up 330% year-on-year, and a positive EBITDA margin.

With Delivery Heroโ€™s support, the plan is to launch in new markets and invest in further growth.

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As a leading grocery delivery marketplace in the Middle East and North Africa, InstaShop offers scheduled as well as on-demand deliveries in 45 minutes on average.

Partnering with approximately 1,500 vendors, the company operates in five countries – the UAE, Qatar, Bahrain, Egypt, and Lebanon.

Despite the acquisition, InstaShop will continue to operate as an independent brand under the current leadership.

โ€œThe InstaShop team embodies our values and brings a strong vision and capabilities. As a leading player in the grocery segment, InstaShop has built a service that customers love, and their expertise is a great addition to our quick commerce expansion. Together, we will continue to invest to drive the future of delivery by pushing the standards for speed and convenience,โ€ Niklas Ostberg, CEO and Co-Founder of Delivery Hero, said.


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