Dubai-based e-commerce platform Awok shuts down after seven years

• Current global situation cited as reason for the closure.

Dubai: Dubai-based mass-market e-commerce platform Awok.com has shut down after seven years amid a boom in online shopping due to Covid-19.

Founded in 2013 by Ulugbek Yuldashev, Awok focused on low to mid-income segments as low as AED 1.

“Awok’s journey as a mass market e-commerce player has unfortunately come to an end, and the company has ceased operations. We are sad to inform you that given the current global situation it left the company no other choice than to close its platform for good,” company’s website said.

Awok used to offer close to 350,000 products on its platform across various categories.

In April last year, the company closed its $30 million Series A funding co-led by Dubai-based StonePine ACE Partners, Saudi-based Al-Faisaliah Ventures, and. Endeavor Catalyst.

The company’s website said the ambition of the company was to bring choice and affordability to everyone in the MENA region by building infrastructure and platforms to enable businesses, but this ambition did not survive the current business environment to come to fruition.

“We are proud of the positive impact Awok has had on our customers, partners, suppliers and grateful to everyone who has been part of the journey. A special thanks is directed to the Awokers who have provided continuous support to Awok through all their hard work and dedication,” it said.