- Saphyte Sync to help companies capture LinkedIn contacts seamlessly.
- Plans to spread wings into the UK and Australia next year.
- Targeting entrepreneurs and SMEs, it has more than 2,500 clients.
Dubai: Dubai-based tech startup Loyica, which made waves in the Middle East market with its customer relationship management (CRM) software – Saphyte, is adding new features to take on the big giants.
The big players in the CRM space are Salesforce, Adobe, Oracle, SAP, Microsoft, Slack and HubSpot.
CRM is a tool to add data from different communication channels such as website, telephone, emails, social media platforms and marketing materials to manage a company’s interaction with its potential customers to improve business relationships.
Ali Homadi, CEO and Founder of Loyica, said that the new feature – Saphyte Sync – will help companies capture LinkedIn contacts with a click of a button and save time.
Saphyte Sync is a Chrome and Firefox extension plugin that helps search and capture LinkedIn data and integrate them into the Saphyte workspace.
For sales and marketing, he said that people head to LinkedIn to get information such as name, e-mail, company and country, and store it in their CRM or Excel.
More features to follow
“Users can assign their contacts into a category, status, and sub-status and it can avoid duplicating data intelligently with his software,” he said.
Moreover, he said that they are the first company to have this feature built into their software but there are third-party applications like Lusha which can do it.
“During Covid, everyone has issues with cash flow, so we gave free implementation fee for one month, to support small entrepreneurs and SMEs, and charged customers only at the end of the second month,” Homadi said.
The startup has more than 2,500 users since its launch last year and out of that, 150 companies are from the UAE. It has clients from Germany, the UK and other Middle East countries.
“We aim to make the software stronger by adding seven more features by the end of this year. We are testing some features inhouse,” Homadi said.
Regarding expansion plans, he said that they plan to spread wings, beyond the UAE, to the UK and Australia next year.
“Dubai always has the best things and the Emirate will be a stepping stone to his growth. It will be easy for me to expand into Europe and globally with the success in Dubai. We are confident enough to take on the big players in the industry. Everyone has their target markets,” Homadi said.