- Aims to empower local business community and unlock a variety of competitive advantages for private sector companies operating in Dubai.
- Programme emphasises practical training in critical areas such as communication, marketing, and cybersecurity, enabling SMEs to adapt for growth and effectively integrate artificial intelligence technologies to enhance their competitiveness.
In a significant move to bolster the local business environment, Dubai Chambers has recently signed a memorandum of understanding (MoU) with du, the premier telecom and digital services provider in the United Arab Emirates. This strategic partnership aims to empower the local business community and unlock a variety of competitive advantages for private sector companies operating in Dubai.
The MoU stipulates that du will extend high-quality services to members of the Dubai Chamber of Commerce, one of the three chambers under the umbrella of Dubai Chambers.
Digital transformation
By availing themselves of special enterprise offers, members will not only enhance their operational capabilities but also foster an ecosystem conducive to innovation and growth.
A cornerstone of this partnership is the complimentary access granted to Dubai Chamber of Commerce members for du’s Entrepreneurship Hub located at the Dubai International Financial Centre (DIFC).
The hub is celebrated as the first and largest FinTech accelerator in the Middle East, Africa, and South Asia (MEASA) region. Members will benefit from the du Business Entrepreneurship Programme, which is designed to support small and medium enterprises (SMEs) by focusing on scalability, accessibility, and digital transformation.
The programme emphasises practical training in critical areas such as communication, marketing, and cybersecurity, enabling SMEs to adapt for growth and effectively integrate artificial intelligence technologies to enhance their competitiveness.
A vital step
Khalid Al Jarwan, Vice President of Operations at Dubai Chambers, highlighted the importance of this partnership, stating that it is a vital step in augmenting the value-added services available to Dubai’s business community.
“The provision of essential telecommunications and technology support aligns with the strategic priorities of Dubai Chambers, thereby contributing to the overall success and digital advancement of local companies.”
Similarly, Karim Benkirane, Chief Commercial Officer at du, underscored the transformative potential of this collaboration. He asserted that the partnership marks a new era of digital enablement for the UAE’s business ecosystem, aiming to redefine operational standards through enhanced innovation and efficiency.