Wednesday, April 2, 2025
Wednesday, April 2, 2025
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etisalat by e& to drive AI innovation on Oracle Cloud Infrastructure in the UAE

Telecom operator incorporates NVIDIA H100 GPU clusters to foster the growth of its digital services portfolio

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etisalat by e& is incorporating NVIDIA H100 GPU clusters into its dedicated Oracle Cloud Infrastructure (OCI) Dedicated Region, located in the UAE, to enhance its AI capabilities.

The Abu Dhabi-based telecom operator selected OCI Dedicated Region as one of its primary cloud platforms last year to streamline and modernise its operations and business support systems, fostering the growth of its digital services portfolio.

“AI is becoming increasingly integral to the design and differentiation of our services, as well as the management of our business processes. Oracle Cloud Infrastructure equips us with essential AI capabilities, providing on-premises computing resources that enable us to discover and develop new AI use-cases swiftly, cost-effectively, and at scale. Also, it will allow us to fine-tune and train our large language models (LLM),” Khalid Murshed, Chief Technology and Information Officer (CTIO) at etisalat by e&, said.

Etisalat by e& will gain access to flexible, high-performance on-premises computing resources and these resources will be pivotal in the rapid development and integration of new generative AI services into its portfolio over the next two years.

“Telecom companies are redefining their business models in response to changing customer expectations and expanding market landscapes. etisalat by e& is at the forefront of this transformation and we will bring the power and flexibility of OCI’s AI capabilities to support them in building and delivering the next generation of digital services for consumers and businesses,” Nick Redshaw, senior vice president – Tech Cloud, Middle East and Africa, and UAE Country Leader at Oracle, said.

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