Google brings enhanced AI capabilities to search engine with Gemini 3

• Paying subscribers to Google’s premium AI plan will gain immediate access to Gemini 3’s advanced search features, enabling complex, computer-generated responses to nuanced queries.
• Gemini app has also been redesigned to present answers in immersive, web-like formats, offering richer visual and interactive elements.

Alphabet Inc.’s Google launched Gemini 3, the latest iteration of its artificial intelligence model, marking a significant upgrade that will immediately power high-revenue products such as its flagship search engine.

The move underscores Google’s bid to consolidate its leadership in the fiercely competitive AI race and capitalise on commercialisation trends that have gripped Wall Street this year.

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Gemini 3 arrives just 11 months after its predecessor, consolidating Google’s reputation for rapid AI development. At a press briefing, executives noted the model’s top-ranking positions on several industry benchmarks.

Still, in the current market, performance metrics are increasingly overshadowed by the ability to embed AI directly into applications that generate substantial new revenue streams.

Gemini Agent

CEO Sundar Pichai described Gemini 3 as “our most intelligent model,” noting in a company blog post that the release represented the first time Google’s search engine had deployed a new AI model on launch day. Previously, integration of advanced AI into Google’s most popular services had lagged behind new releases.

Koray Kavukcuoglu, Google’s chief AI architect, highlighted the accelerated rollout, saying, “Gemini has set quite a new pace…getting it to people faster than ever before.” Unlike earlier AI launches, Gemini 3 now directly underpins consumer and enterprise products designed to drive growth.

Key updates include the debut of “Gemini Agent,” capable of handling multi-step tasks such as managing emails or booking travel. This feature advances Google’s vision of a universal assistant, internally referred to as AlphaAssist.

Notably, paying subscribers to Google’s premium AI plan will gain immediate access to Gemini 3’s advanced search features, enabling complex, computer-generated responses to nuanced queries.

The Gemini app has also been redesigned to present answers in immersive, web-like formats, offering richer visual and interactive elements.

For example, users can now request a “Van Gogh gallery with life context for each piece,” prompting Gemini to generate an interactive gallery interface—a development that may compound challenges for online publishers dependent on web traffic for ad revenue.

Analysts note AI model advancements from industry leaders like Google, OpenAI, and Anthropic have become harder to differentiate, gaining the spotlight mainly when issues arise. Nevertheless, Alphabet’s share price has benefited this year from the financial success of AI-powered offerings, particularly within its cloud computing division.