Google to launch Pixel 10 series ahead of iPhone 17

• Google is not merely releasing new products but is strategically positioning itself at the forefront of consumer technology by blending cutting-edge hardware, software advancements, and artificial intelligence.
• A pivotal upgrade is the incorporation of the Tensor G5 chip, marking a departure from Samsung’s manufacturing to TSMC and Android 16.

The forthcoming “Made by Google” event, slated for August 20, 2025, in New York City, marks a significant moment for the tech industry, particularly for enthusiasts eagerly anticipating Google’s latest hardware innovations.

The strategic scheduling of this event in late August serves a dual purpose. It aims not only to galvanise consumer interest ahead of the competitive iPhone 17 launch in September but also to establish Google’s presence as a formidable contender in the latter half of 2025.

By unveiling a comprehensive lineup that spans smartphones, wearables, and accessories—each infused with AI advancements—Google demonstrates its holistic approach to ecosystem development.

Central to the event is the introduction of the Pixel 10 series, which, while retaining familiar design elements, emphasises substantial internal enhancements. A pivotal upgrade is the incorporation of the Tensor G5 chip, marking a departure from Samsung’s manufacturing to TSMC.

Addressing critical performance metrics

The transition is poised to enhance the devices’ power efficiency and thermal management, addressing critical performance metrics that influence user experience. Such a move underscores Google’s commitment to optimizing hardware capabilities through advanced semiconductor technology.

Complementing the hardware upgrades is the launch of Android 16, the latest iteration of Google’s operating system. This update offers a refined user interface grounded in the Material 3 Expressive design framework, promising a more intuitive and visually appealing user experience.

Furthermore, Android 16 will expand the integration of generative AI features, notably within Google Assistant and productivity applications, signaling Google’s broader strategic focus on artificial intelligence to elevate device functionality and user interaction.

Beyond smartphones, the event is expected to highlight advancements in Google’s wearable technology. The Pixel Watch 4 is anticipated to debut in two size variants, a clear response to previous consumer feedback, enhancing user choice and comfort.

Improvements in battery life, fitness tracking, and deeper integration with Fitbit’s health ecosystem are projected, reinforcing Google’s commitment to health and wellness technology.

Additionally, the Pixel Buds 2a may be introduced as a cost-effective alternative to Google’s premium wireless earbuds, broadening accessibility to the company’s audio innovations.