How enterprises in Asia Pacific are racing ahead with AWS

• Asia Pacific is rapidly emerging as a leader in enterprise transformation.
• Many enterprises are turning to AI and the cloud to become more agile and resilient.

Enterprises across Asia Pacific, facing intensifying competition and complicated regulatory landscapes, are making bold moves to modernise their business operations. At the centre of this transformation is the AWS cloud ecosystem.

According to a new 2025 research report from Information Services Group (ISG), companies are no longer dabbling in digital—they’re leaping forward.

Michael Gale, ISG’s regional leader, observed firsthand, “Many enterprises here are turning to AI and the cloud to become more agile and resilient. Asia Pacific is rapidly emerging as a leader in enterprise transformation.”

From experimentation to scalable AI

The past year marked a turning point. Where once AI projects were experiments locked away in innovation labs, now solutions like Amazon Bedrock and SageMaker are integral to how business gets done.

Financial services firms tweak their customer engagement with GenAI; manufacturers optimize supply chains using machine intelligence. For many, AI has shifted from a sidekick to the main engine driving decisions and customer experience.

Building the technology backbone is no trivial feat. Companies are blending public clouds (like AWS) with their own legacy systems, creating hybrid environments that maximize the best of both worlds.

“We need flexibility, but also control,” explained a CIO at a leading logistics firm—echoing a sentiment heard from Tokyo to Jakarta. Enter the era of multicloud, as organizations seek to avoid vendor lock-in while automating and orchestrating operations at scale.

Evolving partnerships

This complexity brings new demands. As technology environments become more intricate, companies look to AWS service partners not just for setup, but for ongoing care—managing, securing, and optimizing vast digital estates. Providers are expected to be more than vendors; they’re trusted partners, almost extensions of internal IT teams. The old ways of hands-on cloud management are fading, giving way to sophisticated, autonomous operation models.

“Enterprises today want more than basic support,” notes Srinivasan P N, ISG’s lead analyst. “Top providers are focusing on high-value services that drive innovation and experimentation.”

The landscape is competitive. ISG’s report, which evaluated 39 leading service providers, crowned Accenture, Capgemini, Cognizant, DXC Technology, HCLTech, TCS, and Wipro as leaders across all quadrants—from managed services to AI and SAP workloads on AWS. Other standouts include PwC, Tech Mahindra, and Infosys, each staking leadership in multiple areas.