- Partnership aims to help Jaquar Group unify customer engagement across business units, drive revenue growth, boost productivity, and drive operational efficiency through an AI-powered, mobile-first platform.
Jaquar Group, a prominent player in the manufacturing and consumer goods industry in India, has committed to an ambitious agenda to harness the power of data, artificial intelligence (AI), and automation.
The alliance with Salesforce aims to unify customer engagement across Jaquar’s diverse business units, thereby driving revenue growth, enhancing productivity, and optimising operational efficiency through the deployment of an AI-powered, mobile-first platform.
Central to this digital overhaul is the implementation of a comprehensive suite of Salesforce solutions tailored to elevate performance across multiple functions within Jaquar.
The integration of Consumer Goods Cloud promises to boost sales efficiency, while CPQ (Configure, Price, Quote) and Partner Community Cloud will streamline pricing strategies and strengthen partner collaboration, respectively.
Furthermore, the Field Service solution is poised to empower both internal teams and contractors by enhancing on-ground service delivery, ensuring a seamless customer experience.
Bold approach
In addition to operational improvements, Jaquar Group will leverage Tableau analytics to enable enterprise-wide data-driven decision-making.
The strategic adoption of analytics tools reflects a commitment to fostering a culture of insights that transcends traditional business silos, empowering all facets of the organisation to respond proactively to emerging market trends and customer needs.
The thoughts of key stakeholders further illuminate the significance of this collaboration.
Arundhati Bhattacharya, President and CEO of Salesforce South Asia, highlighted the forward-looking mindset of Jaquar Group, emphasising that their embrace of AI and automation exemplifies a bold approach to future challenges.
Similarly, Ninad Raje, CIO of Jaquar Group, articulated the necessity of adaptive systems and intuitive platforms to maintain competitive advantage in digitally driven markets. The partnership is described as transcending conventional upgrades, representing a transformative shift in operational and engagement paradigms.
Salesforce’s ongoing commitment to innovation is evidenced by the introduction of Salesforce Agentforce, an AI-powered solution enabling autonomous business actions across functions.
This technology positions Jaquar Group to capitalise on the next wave of enterprise AI innovation, promising enhanced operational excellence and pioneering customer engagement within their industry.
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