Majarra acquires startup Lableb to focus more on AI

Arabic digital content provider Majarra has swallowed Arabic AI and Natural Language Processing startup Lableb to solidify its position at the forefront of digital innovation and marks its entry into the rapidly expanding AI sector.

Over the years, Lableb has collaborated closely with Microsoft and AWS, in addition to leading e-commerce platforms, including Zid, Salla, and Shopify and CMS software providers like NVSSoft.

Under Majarra’s ownership, Lableb will maintain its operational independence, focusing on addressing the unique challenges machines face with Arabic language processing.

Transformative power

“Majarra and Lableb share a common foundation and vision. Kinda Altarbouch’s leadership and the team’s unwavering commitment to the transformative power of Arabic AI/NLP for regional businesses have consistently delivered exceptional product quality. Through Lableb, we see immense potential in bringing real-life applications to Large Language Models (LLMs), some of which have emerged from our region,” Majarra’s executive chairman Abdulsalam Haykal and CEO Ammar Haykal said.

Lableb’s cofounder Kinda Altarbouch said that joining Majarra marks an exciting new chapter for Lableb.

“Our shared vision of advancing Arabic AI and NLP will drive innovation and deliver significant value to online businesses and their customers. Lableb’s tools are robust, ready to deploy, and capable of handling millions of queries weekly.”