Mattel, AirConsole and BMW bring UNO to in-car gaming

• Up to four players can experience the game via smartphone when vehicles are in park mode.
• The feature will not available in BMW 2 Series Coupe, 3 Series and 4 Series.

BMW and the pioneer of in-car gaming AirConsole are launching Mattel’s classic card game UNO in over 500,000 BMW and Mini vehicles. 

This will be the first time the game will be available in a dedicated in-car experience. It follows AirConsole’s collaboration with Sony Pictures to introduce ‘Who Wants to be a Millionaire?’ game in BMW cars. 

The classic card game will be revealed next week for in-car gaming in Cologne, Germany, at gamescom 2024, the world’s largest, leading event for video games and the global over-the-air roll out will be on August 21st.

Stephan Durach, Senior Vice President of the BMW Group Development Connected Company and Technical Operations, said that they continue to increase the value of the overall digital experience for their customers.

 “Our partners AirConsole and Mattel are helping make in-car gaming into a new social experience, and I am thrilled to offer a family-favourite game like UNO for this exciting innovation.”

Pioneering in-car gaming

Mattel, AirConsole and BMW Group have transformed UNO into a playable connected game in a brand-new environment: the car.

Whether a family is at rest during a road trip or a group of friends stop to figure out their next move, stationary drivers can use AirConsole’s unique game controller system to connect any passenger to the game using their personal devices.

Up to four players can experience the game that brings people together through its simple, universal gameplay that transcends languages and cultures. Vehicles must be in park to enable gameplay.

 “UNO beautifully illustrates the strengths of AirConsole with a game accessible to everyone, a bespoke integration to the car hardware and our phone controlled gaming experience,” Anthony Cliquot, CEO of AirConsole, said.

“Each player can secretly see their own cards on their phone while playing on the infotainment system of the car. This is an experience that would be impossible to achieve using only touchscreen or Bluetooth controls on the infotainment system.”

Since 2022, the partnership between the BMW Group and AirConsole has been pioneering in-car gaming, bringing intuitive and innovative gameplay to BMW vehicles through the AirConsole platform.

UNO’s social nature

“UNO is perfect for in-car gaming because it’s highly engaging and brings people together,” Erika Winterholler, Head of Business Development, Digital Gaming at Mattel, said.

“Its simple rules are easy to learn and endlessly captivating, making it ideal for both short pit stops and extended play sessions. UNO’s social nature turns every journey into a fun experience, and we’re so excited to bring this spirit to consumers in an innovative way with our partners at BMW and AirConsole.”

AirConsole is available in current models with BMW/MINI Operating System 9 in combination with BMW Digital Premium /MINI Connected Package and with BMW Operating System 8.5 in combination with BMW ConnectedDrive Professional.

Available in Austria, Belgium, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Ireland, Italy, Malta, Netherlands, Norway, Latvia, Lithuania, Luxemburg, Poland, Portugal, Romania, Slovakia, Slovenia, South Korea, Spain, Sweden, Switzerland, USA.

In Australia, Japan, New Zealand, Thailand, South Africa, India, Indonesia, Singapore, Malaysia only available with Personal eSIM and BMW Operating System 8.5.

Not available in BMW 2 Series Coupe, 3 Series and 4 Series.