Mixed reality publishing platform Flam raises $4.5m to spread wings

• The funding round was led by Turbostart, AI-focused Twin Ventures, Alphatron Capital, and notable angel investors, along with several family offices and from existing backers such as SF-based Inventus Capital Partners, SVQ, and 9Unicorns. 

AI-powered mixed reality (MR) publishing platform Flam has raised Rs38 crore ($4.5 million) in a pre-series A funding round to expand its platform’s reach into North America, Europe, and the MENA region.

The funding round was led by Turbostart, AI-focused Twin Ventures, Alphatron Capital, and notable angel investors, along with several family offices and from existing backers such as SF-based Inventus Capital Partners, SVQ, and 9Unicorns. 

The platform has already hosted global brands, which includes the Britannia, Netflix, Wargaming, AJIO, Heeramandi, WPP, and Indian politician Shashi Tharoor.

Flam’s MR technology transforms print, OOH, TV, and digital advertisements into engaging experiences for end users and consumers.

“Following the success of Britannia’s MR ad featuring Ranveer Singh, we’ve attracted interest from 100s of global brands across various industries. Just like video ads, MR will become permanent in the brand’s marketing strategies worldwide,” Shourya Agarwal, Founder, and CEO of Flam, said.

Moreover, he said that the startup is at the forefront of publishing interactive MR content that can be accessed via mobile cameras, aiming to revolutionise the marketing landscape.

“We haven’t come across any other platform exposing consumers to MR so effortlessly,” said Ganesh Raju, Founder of Turbostart.

“Flam eliminates friction — with no need for headsets, app downloads, or web AR, making MR accessible through a simple link embedded anywhere — social media, websites, and even offline channels,” he added.