- The convergence of technology, entertainment and innovation sets the stage for a dynamic future in the gaming and esports landscape of the MENA region.
Muller & Phipps Middle East Group, part of The Getz Group of Companies, has made a significant move in the technology and gaming industry by acquiring Power League Gaming, a prominent gaming and esports agency in the MENA region.
The strategic acquisition marks a new chapter for Muller & Phipps as they plan to expand their operations in Dubai and enter the booming market of Saudi Arabia by the fourth quarter of 2024.
Power League Gaming is renowned for its expertise in gaming and esports strategy, managing major esports events, creating gaming content, and influencer marketing.
Vast opportunities
With a track record of serving top-tier clients since 2013, Power League Gaming is at the forefront of shaping the future of brand engagement in the rapidly growing gaming sector.
The gaming market in Saudi Arabia has seen remarkable growth, with a substantial increase in gaming revenues and a sizable gamer population. The country’s ambitious plans, including a significant investment in gaming by the Public Investment Fund through its subsidiary Savvy Games, aim to establish Saudi Arabia as a leading hub for gaming and esports on a global scale by 2030.
With over 170 million gamers in the MENA region, the gaming and esports industry presents vast opportunities for growth and innovation.
Muller & Phipps Middle East Group Holdings, under the leadership of CEO Trevor Price, recognises the potential in this sector and aims to position themselves as the primary partner for gaming and esports strategies in the region.
Power League Gaming’s CEO, Matthew Pickering, highlights the rapid rise of gaming and esports in the region, fuelled by the influx of new users, particularly during the Covid-19 pandemic.
“The commitment of Saudi Arabia to excel in the gaming industry further enhances the prospects for growth and development in the market.”