Plaud sees UAE as stepping stone for Mideast expansion

• Personalised AI note-taker converts raw speech into prioritised and actionable intelligence.
• Aims to become the nervous system for organisations — capturing institutional memory reliably, securely and in ways that scale human judgement.

Plaud, the world’s No: 1 AI note-taking brand, has officially launched its Plaud Note Pro in the UAE. Purpose-built for high-impact professionals, this all-in-one AI note-taker transforms conversations into instant insights with professional-grade accuracy, security, and ease of use.

Already trusted by over one million users globally, Plaud is rapidly becoming the go-to AI work companion for professionals in the GCC. Its recent rise in regional media reflects its relevance—from wearable productivity to AI’s role in economic transformation.

With the UAE’s growing focus on AI-driven productivity and digital transformation under the National AI Strategy 2031, the arrival of Plaud Note Pro could not be more timely. Engineered to support professionals across law, healthcare, finance, and education, the device enables seamless human-AI collaboration- highlighting what matters most in real-time.

Kamel Ouadi, Head of Plaud Global Brand Centre, shares the Plaud philosophy and commitment to innovation and highlights of Plaud Intelligence here.

• How does Plaud’s philosophy, “From Data to Insights: Intelligence, Amplified,” shape the design and capabilities of your latest products?

Our philosophy drives everything: we don’t just capture audio — we design systems that convert raw speech into prioritised, actionable intelligence. notePin’s hardware and firmware are tuned for natural, hands-free capture while the cloud and on-device models immediately extract decisions, action items and concise summaries so users can act faster. This human-centred pipeline — capture, align, distil — is how we amplify intelligence for everyday work, not merely produce logs.

• What makes your products, Note Pro and Note Pin truly differentiated from other AI voice recorders?

Wearability is about form and function. Note Pin is engineered as a multi-wear device (clip, pin, necklace, wrist) with studio-grade microphones and speech enhancement so it’s discreet yet reliable in meetings or on the move. Our product design has been recognised by industry awards and the device pairs on-device UX (instant highlights) with server-grade AI pipelines that produce searchable, structured notes — not just raw transcripts.

The new Note Pro adds a “press-to-highlight” human alignment feature and expanded mic range for real-time prioritisation, which sets it apart.  Purpose-built for high-impact professionals, this all-in-one AI note-taker transforms conversations into instant insights with professional-grade accuracy, security, and ease of use. Plaud Note Pro reflects our vision of empowering professionals in high-context, high-value environments—ensuring every conversation becomes a source of productivity.

• How important is the Middle East market for you and why?

The Middle East is a strategic priority for us. We design our technologies to enhance economies and elevate quality of life, focusing on achieving true human–AI alignment—where machines extend human capability rather than replace it.

Countries like UAE are fostering the culture of innovation, supported by the federal vision of the government. For us, the UAE is more than a market; it’s an ideal proving ground for innovation, with its forward-looking policies, diverse talent pool, and culture of rapid adoption. Showcasing our work here allows us to demonstrate how thoughtful AI can improve daily life and economic resilience, and serves as a springboard for deeper collaboration and expansion across the wider Middle East.

The multilingual professional communities are tech savvy and appreciative of how technology can enhance quality of life.

• What are the biggest opportunities you expect in the wearable AI note-taking space in the near future?

Three big opportunities: first, seamless multimodal integration (voice + images + documents) to create richer context; second, enterprise workflow embeds where insights flow directly into CRMs and knowledge systems; third, real-time human-AI alignment (flagging, prioritizing) that turns meetings into immediate outcomes. Devices will get smaller and smarter, and the real win will be improving decision velocity — turning conversations into verifiable actions within hours, not days.

• Looking ahead, how do you envision Plaud’s AI leadership evolving?

We’ll continue to lead where device design, human interaction and AI intersect. Expect deeper multimodal models, stronger privacy and compliance features for regulated industries, and platform integrations that let teams query collective meeting history as easily as asking a colleague. Our aim: become the nervous system for organisations — capturing institutional memory reliably, securely, and in ways that scale human judgement.