- Nearly 60% of organisations are planning to increase their investment in QR codes, focusing on dynamic implementations, augmented reality integration, and alignment with sustainability initiatives.
- 62% of businesses anticipate higher sales in 2025 due to QR code initiatives, speaks volumes about their growing importance.
The humble QR code, once a novelty, is rapidly evolving into a strategic asset for businesses across diverse sectors in India.
A report by Uniqode, a QR code platform, underscores this transformation, projecting significant gains in sales and customer engagement for businesses leveraging QR code-focused initiatives.
The “State of QR Codes Report,” drawing insights from over 600 business leaders, reveals a burgeoning acceptance of these dynamic codes as a necessity, not merely a convenience, in the modern business landscape.
The report’s central finding, that 62 per cent of businesses anticipate higher sales in 2025 due to QR code initiatives, speaks volumes about their growing importance.
This projected growth is attributed to the ability of QR codes to transform physical spaces into interactive digital assets. By facilitating seamless connections between physical products, environments, and digital content, QR codes are effectively creating new points of sale and enhancing customer interaction.
Rich insights
Furthermore, the report highlights the power of QR codes in fostering two-way communication and collecting valuable first-party data. These codes signal a high level of user intent, leading to engagement rates significantly higher than traditional marketing channels.
This engagement, in turn, provides businesses with rich insights into consumer behaviour, allowing for more targeted and effective marketing strategies.
As Ravi Pratap Maddimsetty, Uniqode’s co-founder and CTO, points out that brick-and-mortar business, for example, can leverage QR codes to gather real-time feedback and customer data directly from their store locations, offering more relevant and responsive engagement opportunities.
Widespread adoption
The report also addresses the future trajectory of QR code adoption. A significant majority of respondents (90 per cent) engage with QR codes every week, with a substantial portion scanning them daily. This widespread adoption translates into an expectation of increased QR code utilisation across various sectors.
Consequently, nearly 60 per cent of organisations are planning to increase their investment in QR codes, focusing on dynamic implementations, augmented reality integration, and alignment with sustainability initiatives.
Despite the optimistic outlook, the report acknowledges existing challenges. Nearly half of the respondents reported facing roadblocks in implementing QR codes, with a significant percentage requiring more sophisticated tools for large-scale deployment.
This highlights the need for platforms like Uniqode, offering lifecycle management and analytics solutions, to facilitate seamless integration and optimise the performance of QR code campaigns.