Roblox eyes 10% of global gaming content revenue

• Announced new partnership with Shopify to let users sell physical products through digital Roblox experiences.

Roblox CEO and Co-Founder Dave Baszucki announced a bold ambition for the company to capture an unprecedented 10 per cent of the global video-game content revenue.

The declaration comes at a pivotal moment, as the gaming industry continues to thrive, boasting over 3.4 billion gamers and generating more than $180 billion annually.

At the Roblox developer conference, Baszucki articulated the company’s strategy to collaborate with technology titans such as Apple Inc., Alphabet Inc., and Tencent Holdings Ltd.

Such partnerships are crucial for expanding Roblox’s reach and integrating its platform into the wider gaming ecosystem.

In addition, Roblox’s collaboration with Shopify presents a significant opportunity, allowing users to sell physical products through immersive digital experiences within the Roblox universe. The innovation not only enriches the user experience but also diversifies revenue streams for creators.

Distributes over $800m

Roblox has also announced plans to revolutionise its financial model, transitioning to a system where paid-access experiences on desktop versions will be priced in real currency rather than solely in Robux, its virtual currency.

The shift promises to empower creators by increasing their share of revenue, fostering a more vibrant and sustainable community of developers.

Last year alone, Roblox demonstrated its commitment to its creators by distributing over $800 million to its developer community, a testament to its supportive ecosystem.

The platform’s accessibility across consoles, smartphones, tablets, and PCs is a key factor in its success, with 79.5 million daily active users, of which a significant 58 per cent are aged 13 and older.

The demographic highlights the growing appeal of the platform among teenagers and young adults, suggesting an expanding market for Roblox’s diverse gaming experiences.

Baszucki’s reflection on the founding principles of Roblox—connecting humans through play—remains a driving force as the company seeks to engage a broader audience.

As Roblox sets its sights on achieving one billion daily active users, Baszucki’s vision stands out as both ambitious and attainable.

With the company’s reported $2.8 billion in sales last year, coupled with increasing developer engagement and innovative partnerships, Roblox is strategically positioned to capture a significant share of the ever-evolving gaming landscape.