- Aims to aid public and private sector organisations in leveraging AI and cloud-based solutions to enhance customer centricity.
Salesforce, the preeminent global leader in AI-driven customer relationship management (CRM), has recently inaugurated its new office at Dubai Internet City, marking a significant milestone in its commitment to fostering AI innovation and customer success in the United Arab Emirates (UAE).
The strategic expansion is not merely a reflection of Salesforce’s growth trajectory; it represents the company’s dedication to supporting the burgeoning digital economy in the region.
The opening ceremony of the new office was a notable event, attended by distinguished guests, including Omar Sultan AlOlama, Minister of State for AI, alongside executives from Salesforce and key stakeholders in the technology sector.
Salesforce’s establishment at Dubai Internet City, a prominent technology hub, aligns with the company’s ongoing investments in the UAE. The previous year saw Salesforce introduce Hyperforce, its advanced cloud platform, in partnership with Amazon Web Services (AWS), thereby enhancing its service offerings in the region.
Digital transformation
The recent attainment of the Dubai Electronic Security Centre (DESC) Cloud Service Provider Security Standard for Salesforce Services on Hyperforce further exemplifies the company’s commitment to secure and reliable cloud solutions for government and public sector organizations.
The demand for AI-driven digital transformation in the UAE is rising sharply, with numerous businesses seeking to collaborate with Salesforce as their trusted AI partner.
The newly inaugurated office is designed to facilitate this collaboration, featuring innovative spaces that will enable Salesforce to showcase its latest AI technologies, thereby enhancing the support provided to local customers.
At the recent Dreamforce conference, Salesforce unveiled Agentforce, a cutting-edge suite of autonomous AI agents crafted to enhance operational efficiency across service, sales, marketing, and commerce sectors.
A critical step
By utilising real-time data from Salesforce’s Data Cloud, these agents are capable of executing complex tasks autonomously, thereby significantly alleviating the manual workload of employees and improving customer satisfaction.
Salesforce executives have expressed their excitement about the potential impacts of these innovations.
Srini Tallapragada, President and Chief Engineering Officer, emphasised the transformative nature of these AI-driven solutions, while Thierry Nicault, Area Vice President, highlighted their commitment to aiding both public and private sector organisations in leveraging AI and cloud-based solutions to enhance customer centricity.
The significance of Salesforce’s presence extends beyond business growth; it aligns with the UAE’s vision for a digitally-enabled knowledge economy.
Ammar Al Malik, Executive Vice President of Commercial at TECOM Group, recognised this expansion as a critical step toward achieving the inclusive and sustainable progress outlined in the Dubai Economic Agenda D33.