Samsung partners with TOD to grant TV users access to live sports and entertainment content

• Samsung is first in the region to bring the OTT platform to its TVs.
• The TOD streaming platform offers more than 35,000 hours of premium entertainment, live and recorded sports and original content.

Samsung Electronics has joined forces with TOD, a rising streaming platform, to grant TV enthusiasts access to a broad spectrum of exclusive, live and on-demand entertainment and sports, including beIN’s unparalleled range of premium content. 

Samsung is the first in the region to include the TOD app on its TVs, complementing the brand’s mission to enrich TV aficionados with outstanding content.

Audiences across the MENA will also avail over 35,000 hours of premium entertainment content, including the latest Hollywood blockbusters; Arabic, Turkish, and international content; TOD Originals as well as children’s programmes.

Optimising user experience

John Paul Mckerlie, Vice-President for Marketing and Sales at TOD, said that sports and entertainment are both social forces and industries that celebrate and unify the MENA region’s diversity and camaraderie.

“We are excited about our partnership with Samsung as it brings TOD to a big screen and helps us make inroads into our users’ homes across the MENA region.”

TOD offers viewers three customised packages: ‘Entertainment,’ ‘Sports,’ and ‘All In,’ to choose from. Its sports content is offered up to 4K/UHD streaming with Dolby Audio, presenting vivid visuals coupled with rich, clear, and powerful sounds.

As a top TV manufacturer, Nikola Aksentijevic, Head of Visual Display Group at Samsung Gulf Electronics, said that Samsung is focusing on providing the most optimised user experiences and address visual communications holistically.

“Our partnerships help to catapult our valued audiences’ viewing experience to great heights whilst maximising the ever-evolving role of the screen and Samsung’s breakthrough display innovation.” 

Samsung smart TV users can avail themselves over 35,000 hours of premium TOD content and benefit from various exclusive bundle offers.