VIVERSE partners with World Labs to create new era of AI-powered 3D content

• The synergy between the two platforms accelerates asset production without compromising creative direction, interactivity, or narrative quality.
• VIVERSE enables creators to opt in, control their data usage, and influence machine learning models—ensuring technology amplifies, rather than replaces, creative expression.

VIVERSE, the leading 3D content distribution platform, has announced a strategic collaboration with World Labs, the creators of the newly launched Marble 3D generation tool, marking a significant milestone in the evolution of the creator economy.

The partnership highlights how artificial intelligence–driven tools can simplify and accelerate 3D world creation, making it more accessible and interactive for creators worldwide.

Marble, developed by World Labs—a company founded Fei-Fei Li, Justin Johnson, Christoph Lassner, and Ben Mildenhall—transforms text, image, or video prompts into complex 3D environments.

The innovation streamlines what was once a labour-intensive process, putting powerful world-building capabilities into the hands of more creators regardless of technical background.

The collaboration enables creators to leverage Marble’s generative AI engine to instantly generate 3D worlds and further refine and enhance them using VIVERSE’s comprehensive worldbuilding toolset. The synergy between the two platforms accelerates asset production without compromising creative direction, interactivity, or narrative quality.

A creator-first approach

“3D content creation is entering a new era—one defined by intelligence, interoperability, and creative freedom,” said Andranik Aslanyan, Head of Growth at HTC VIVERSE.

“Our collaboration with World Labs exemplifies how AI can evolve from a generator of assets into a true creative partner—accelerating the journey from imagination to fully interactive 3D experiences on VIVERSE.”

Three immersive experiences have already emerged from this partnership:

• Whiskerhill: An interactive game set in a magical world, converting Marble’s generated environment into quests reminiscent of VIVERSE’s popular Pet Rescue series.
• Whiskerport: A multi-scene gaming adventure connecting several Marble-created worlds, leveraging VIVERSE’s new feature to support multi-level gameplay and exploration.
• Clockwork Conspiracy: A brand-new multi-scene game produced by VIVERSE, using Marble’s 3DGS engine to demonstrate the combined creative workflow possible between the two platforms.

Both companies emphasise a creator-first approach, underscoring that AI should serve to expand creative possibilities while keeping human vision and storytelling at the heart of the process.

“Our collaboration with HTC VIVERSE highlights a novel workflow to turn ideas into engaging 3D experiences. We are excited to see what creators build,” said World Labs CEO Fei-Fei Li.

VIVERSE’s ongoing investment in AI-driven tools and creator platforms continues to lower barriers to entry in 3D content creation, empowering the next generation to build, share, and monetise immersive digital experiences.

Committed to ethical AI practices, VIVERSE enables creators to opt in, control their data usage, and influence machine learning models—ensuring technology amplifies, rather than replaces, creative expression.