• Gmail is ranked the first, followed by Apple ID, Instagram and Microsoft Windows 10.

One of the biggest problems people face online is remembering the passwords for respective accounts and applications such as emails and social media platforms. 

According to a study conducted by Reboot Online Marketing, utilising online analytics tool Ahrefs, found that Gmail is the online account/application people tend to forget the most – 454,100 global searches per month for ‘forgot Gmail password’, an equivalent of 14,648 online searches a day.

In the second place is Apple ID with 308,250 global searches each month for ‘forgot Apple ID’, followed by Instagram with an average of 118,000 global online searches every month,  Windows 10with an average of 86,300 and Facebook with 78,500.

In the 10th place is Amazon with an average of 32,900 global online searches a month.

With people having hundreds of applications and accounts, remembering the passwords is a tedious process and retrieving it after forgetting is another tedious process.

Tips to create strong and memorable passwords 

• Think of memorable sentences/song lyrics: We are more likely to remember something that has some personal value to us and often some sentences/song lyrics we have a strong sentiment towards. So, with that in mind, take the first letter of every word in a sentence or song lyric that is very memorable to you and add a few numbers and/or special characters to the end of it to create a password that is complex yet unique to you. 
• Utilise your keyboard for inspiration: Use your imagination to create meaningful patterns across your keyboard to enable you to come up with a robust password. Try to make it a geometrical shape and make sure to include letters alongside numbers when envisioning your geometrical shape on the keyboard. 
• Consider a reputable password manager: With so many well-developed password managers now available, why not take the hassle of having to remember the login credentials of each of your online accounts/applications and entrust them to a password manager. Password managers store your login information for all your online accounts/applications in one place and help you log into them automatically. They encrypt your password database with a secure master password (the only password you will have to remember).