- Even though the competition is intensifying, consumer adoption remains limited.
- Large enterprises to be the prime adopters over the next three years.
- Market to grow at an annual growth rate of 18% over the next 11 years, having generated $374m in 2019.
- Covid-19 pandemic has boosted the adoption among enterprises.
Dubai: Adoption of smart glasses has been weak globally and the public perception has struggled to recover from the high-profile failure of Google Glass in 2014.
However, the recent launch of Amazon Echo Frames and Google’s purchase of Canadian smart glasses maker North in June this year for $180 million suggests that there is still potential in the technology as a consumer product.
Meanwhile, smart glasses have also begun to carve out a niche as a business tool.
Rupantar Guha, associate project manager at GlobalData, said that Apple and Facebook are planning to launch consumer smart glasses over the next two years and will expect to succeed where their predecessors could not.
The global smart glasses market is expected to take off by 2030, with forecasts estimating the market will be worth $2.3 billion.
The market will expand at a compound annual growth rate (CAGR) of 18 per cent over the next 11 years, having generated $374 million in 2019, according to GlobalData.
The majority of this growth, Guha said will come from enterprise sales, with large enterprises being the prime adopters of smart glasses over the next three years.
“Small and medium-sized businesses across all industries will wait to see evidence of long-term benefits before investing,” he said.
There is little choice in the consumer/enterprise smart glasses segments, when it comes to volume of shipments, but, he said that the enterprise market generates far greater revenue – equivalent to 80 per cent of the total market in 2019 – due to the high cost, which in turn is because as they typically feature industry-specific capabilities.
“While competition is intensifying, consumer adoption of smart glasses remains limited. This is mainly because many prospective customers are unconvinced that the current generation of smart glasses offers anything which they cannot already get from their smartphones. Also, smart glasses are perceived by many as a threat to privacy,” he said.
In 2020, the consumer spending on smart glasses is forecast to decline, due to the global recession caused by the pandemic.
Meanwhile, he said that smart glasses have also begun to carve out a niche as a business tool, and this is, thus far, is the tech’s strongest play.
The Covid-19 pandemic has boosted the adoption of smart glasses among enterprises with several law enforcement agencies using the technology to identify people with high body temperature in public places, and some manufacturing and healthcare companies using the devices to collaborate with remote experts, Guha said.
Despite this, he said that large-scale enterprise adoption of smart glasses is still some way away.
“The technology’s high cost and relative immaturity, combined with significant privacy concerns, will prevent widespread enterprise adoption of smart glasses for at least the next three years,” he said.