- Aims to bring vehicle owners, retailers, garages and insurance companies from a fragmented market place into one seamless digital technology architecture.
Bengaluru: TVS Automobile Solutions that deal with thousands of small entrepreneurs across automotive retailers and garages is ramping up its digital presence in an effort to create a seamless aftermarket landscape and has picked Google Cloud as its technology partner to do so.
The new digital transformation strategy means that TVS ASL will advance its goal of creating a ‘Digital Ecosystem’ to bring vehicle owners, retailers, garages and insurance companies from a fragmented market place into one seamless digital technology architecture to provide service, parts, roadside assistance and insurance.
The Indian Independent Automotive Aftermarket is estimated around $10 billion and growing at an annual growth rate of 7-10 per cent over the past five years. The market is highly fragmented with over 40,000 retailers, 100,000 garages and thousands of small distributors across the country.
The move comes as more and more companies are moving digital amidst the Covid-19 pandemic.
Digital transfornation
According to Gartner, the pandemic has influenced the emergence of the distance economy, or business activities that don’t rely on face-to-face activity.
Organisations with operating models that depend on first-party or hosted events have switched quickly to virtual alternatives. And those who are not present are rushing to do so.
TVS ASL has already migrated its on-premises data centre infrastructure and existing public cloud deployments onto Google Cloud to develop the ‘platform of platforms’ tailored to the needs of the automotive industry.
“The range of solutions include Connected Vehicle (passenger cars, two wheelers and commercial vehicles), Diagnostics & Predictive Service Management on Cloud, Mobility solutions for all stakeholders to address their requirements and real time integration with all stakeholders for fulfilment,” G. Srinivasa Raghavan, Managing Director, TVS Automobile Solutions said.
“We selected Google Cloud for its superior tech stack across Cloud, Artificial Intelligence and Machine Learning, Big Data, Marketing & Marketplace solutions that will enable us to scale globally with shorter time to market,” he added.
Karan Bajwa, Managing Director, Google Cloud India said, “They are unlocking the potential of their business data at scale using machine learning to automate and optimise their supply chain, and leveraging managed services so they can focus their engineering effort on IT-led business initiatives that will pave the path for a strong digital future.”