Appnext to provide free app discovery to wellbeing ecosystem

Bengaluru:  Appnext, an independent on-device and in-app mobile discovery platform, is offering its solutions free of charge to the health, medical and fitness apps ecosystem globally in these unprecedented times.

 “Mobile devices serve as our daily gateways to everything in life and act as a reflection of our needs. We are committed to supporting app developers on the front lines by accelerating their recommendation channels and more efficiently reaching users that require their services,”  Elad Natanson, CEO and Co-Founder of  Appnext, part of the Affle group, said.

With such a rapid shift in consumer behaviour, app discovery has become the key to well-being, staying safe and healthy while keeping in touch with friends and families.

 “In this new reality,  that it is critical to leverage innovative technology to streamline time-intensive processes so we can focus on reaching users at the moment they need our services, creating the best possible customer experience,” said Iqbal Sandira, Head of Digital Marketing at Klikdokter, an Indonesian-based healthcare provider.

Full transparency

“Appnext device-level app discovery and exclusive placements allow us to interact with users exactly when they need us,” he said.

Appnext solution includes full transparency and control over the campaign through a continually updated dashboard, allowing app developers to quickly scale and change activity.

“Appnext enables us to choose and experiment with multiple placements and set bids to boost performance. Features like these are essential to optimising our reach and performance,” Liana Pranowo Tan, Digital Marketing Manager at Alodokter, said.