Dental platform Udenz raises $100,000 Bridge round

• Dubai-based startup aims to use the funds to promote and market the new services in the UAE, Saudi Arabia, and Oman.
• The dental app is now valued at £2m.

Dubai: Dubai-based startup Udenz, the platform connecting dental patients to dentists through a mobile app, has raised a $100,000 Bridge round, led by Global Ventures, and several angel investors.

The dental app is valued at £2 million since the last crowdfunding round in 2017, led by Eureeca where Udenz raised around $201,000.

The company was founded in 2016 by Dr. Hisham Safadi, an entrepreneur born and raised in Dubai. 

The funds will be used to promote and market the new services in the UAE, Saudi Arabia, and Oman.

During the Covid-19 period, Udenz had introduced dentist-patient online audio/video consultations using EazeTx Technology, one of the fastest growing online consultation tech providers in the UAE.

In early May 2020, it began a pilot test for dental treatment installment plans via its new service UdenzPay to offer an online payment solution that allowed patients to pay in installments for their dental treatments.

The pilot cases succeeded in onboarding 10 dentists within the UAE that offer installment plans for patients referred through Udenz.

Dr.Fatema Ravat, General Manager of Udenz, said that their business has witnessed an increase due to the sudden increase in demand in the online health consultation services in the wake of the Covid-19 pandemic, which has led to a permanent shift in patient behaviours and attitudes.

“After the pandemic, it is expected that many dentists in the Arab Gulf region will record an increase in online oral health consultations between 20 and 30 per cent,” she said.