Convertedin secures $3m to expand its wings into MENA and Latin America

• Funding led by Saudi Arabia headquartered  Merak Capital with participation from 500 Global and MSAS.
• Aims to transform data-led marketing for regional e-commerce brands and businesses.
• Currently available in multiple languages including Arabic and English, the startup will be launching services in Portuguese soon.

Egypt-based Convertedin has secured a $3 million Seed round as it embarks on its next stage of growth in Middle East and North Africa (MENA) and Latin America.

The funding was led by Saudi Arabia-headquartered  Merak Capital with participation from 500 Global and MSAS.

The start-up is built for brands and businesses who desire a single platform to drive personalised and scalable campaigns, convert customers, achieve measurable results and grow e-commerce revenue.

As SMBs around the world build e-commerce services, Mohamed Fergany, CEO and co-founder of Convertedin, said that they need the right tools to convert customers and generate revenue.

“With Convertedin, brands no longer need expensive and complex infrastructure for data-centric marketing. We have built a marketing operating system, which today is the preferred choice for hundreds of local and international brands.”

Leveraging data to unlock value

With its advanced technology, Convertedin helps to unify zero-party and first-party data to unlock value for businesses, create marketing efficiencies, and have a singular focus on growing revenue.

 “As e-commerce businesses become increasingly prevalent, they often lack the capabilities to leverage data for customer acquisition to drive topline growth. The ever-changing landscape of digital marketing platforms adds a new layer of challenges for e-commerce companies,” Ahmed Aljibreen, Partner at Merak Capital, said.

As part of its expansion plans, Convertedin will open its first office in South America to be located in the Brazilian city of Rio de Janeiro.

With e-commerce revenue in South America set to grow to $167.34 billion by 2025 from 244.1 million users, Convertedin aims to help businesses accelerate growth and drive revenue generation.

Currently available in multiple languages including Arabic and English, the company will be launching services in Portuguese soon. Convertedin will also utilise funds for further development of its platform and strategic hiring .

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