Indian food-agri startup F3 eyes Rs100cr ARR this year

Food-agri startup Fresh From Farm (F3) has raised $2 million funding in its pre-Series A round and the funding will be used to spread wings.

Growing and acquiring fresh produce, F3 distributes it through an omnichannel online and physical presence while establishing a brand strategy.

Rohit Nagdewani, Founder of Fresh From Farm, said that the company aims to touch Rs100 crore annual recurring revenue (ARR) by the end of this calendar year from the current Rs40 crore.

“By offering transparency and efficiency, F3 empowers retailers to sell quality produce at fair prices, bridging the gap between affordability and profitability,” Vikram Ramasubramanian, Partner at Inflection Point Ventures, said.

The funding round was led by Inflection Point Ventures.
F3 currently delivers at more than 300 locations every day, Nagdewani said and added that their key focus on wastage reduction and efficient demand consolidation has allowed “our retailer partners to earn an average of 29 per cent more than working through traditional channels.”

In November 2022, F3 has raised over Rs3 crore in seed funding led by Inflection Point Ventures.