Pure Harvest selects Bom to rev up high-tech farms

• Coordinated effort to boost operational and cost efficiency

Dubai: UAE-based Pure Harvest Smart Farms has commissioned Dutch specialist contractor Bom Group to build its high-tech farms as it expands its footprint in the region.

As part of this partnership, Bom Group will build Pure Harvest’s high-tech farms across the United Arab Emirates and Saudi Arabia simultaneously in a coordinated effort for operational and cost-efficiency.

“We have a long-standing relationship with the leadership team at Bom Group that spans several years. As a leader in high-tech farming in the region, we are able to leverage our proprietary design insights and years of production data together with Bom Group to build climate-controlled greenhouses with capabilities to offer year-round, locally and sustainably grown fresh fruits and vegetables with efficient use of resources,” Sky Kurtz, Founder and CEO of Pure Harvest Smart Farms, said. 

Pure Harvest’s system was specifically engineered to address the harsh climates of the Arabian Gulf region and allowed the company to be one of the first to produce year-round, premium quality tomatoes at a commercial scale. 

With a mission to provide food security, reduce food import dependency, improve food quality, nutritional content, and variety in the region, Pure Harvest’s solution has positioned it as a pioneer of high-yielding, year-round, local production of fresh fruits and vegetables within the GCC region.

“We are now in a position to accelerate the development and market penetration of our innovative Agtech solutions and tapping into the expertise of the Bom Group will help us to achieve our growth aspirations.  We believe that our solutions and capabilities will accelerate the adoption of technology for food production in the region, impacting food security, economic diversification and sustainability on a large scale,” Kurtz said.

John Meijer, Commercial Director, Bom Group, said that sustainable and environmentally-conscious practices are at the core of how we build, and “we are delighted to lend our global experience and knowledge as Pure Harvest expands in the region.” 

The combined footprint of both projects in the UAE and Saudi Arabia is roughly 120,000 square metres and will produce a wide variety of high quality and safe tomatoes and leafy greens. 

Engineering and construction works have already begun with a targeted completion in the first quarter of next year.