- The product, made from vegetable esters, can give between 15 per cent and 20 per cent extra out of the fuel.
- The liquid breaks down impurities and complex hydrocarbons that go uncombusted and allows the fuel to separate and find the free oxygen to produce better combustion and more power.
- Only 75% of the fuel in the fuel tank is turning into power while 25 per cent is exhausted as emissions in the current scenario.
- The company expects to sell between 600,000 and 700,000 litres per month after two years.
- Mortimer says that fossil fuel is here to stay for decades, so use it efficiently and reduce emissions.
Fossil fuels, such as coal, oil, and gas, have been at the heart of the climate crisis for many years and using vehicles powered by alternative fuels such as electricity, hydrogen and biofuels has been proposed as the ideal way to curb harmful emissions but it will take years to make significant inroads.
Big fossil fuel corporations are profiting from the continued consumption, which is driving global warming to dangerous levels.
Even though governments across the world are trying to cut fossil fuel usage and move away from it, it will take decades.
The American Petroleum Institute estimated in 1999 that the world’s oil supply would be depleted between 2062 and 2094, assuming total world oil reserves at between 1.4 and 2 trillion barrels
A Dubai-headquartered company – Fuelre4m (fuel reform) – is on a mission to make fossil fuel consumption more efficient, affordable and environmentally friendly with its Re4mx products.
It all started five years ago when Rob Mortimer, Managing Director of Fuelre4m, with a background in telecoms, designed a hybrid generator set which was improving fuel consumption by about 80 per cent and, at the same time, was looking for ways to make it more efficient.
“A colleague of mine came along with a magic liquid that can reduce fuel consumption and emission but we couldn’t find anything about this liquid. So, we started testing it for about six months and it showed the results,” Mortimer told in an exclusive to TechChannel News.
He decided to work with the people who invented it and produced it and took them into his company.
So, for the last five years, “we have been testing the magic liquid with several industries and improving the product. I changed my company name from Selcoms, registered in Dubai, to Fuelre4m which says what we are doing and more about our product function.”
How does the liquid work
Adding 1.25 millilitre per litre of fuel to the tank changes the structure of every fuel molecule by breaking down impurities and complex hydrocarbons that go uncombusted in traditional engines and allows the fuel to separate and find the free oxygen to produce better combustion and more power from the same fuel.
The cost of one litre of Refore4mix petrol is $59. One litre will treat 2,000 litres of petrol and get between 15 per cent and 20 per cent extra out of the fuel.
Moreover, it also helps to reduce NO, NO2, NOx, CO, SO and SO2 by between 40 per cent and 80 per cent and accelerates the global Environmental, Social, and Governance (ESG) and Corporate Social Responsibility (CSR) strategies.
Different varieties
The company has four varieties of the product – Re4mx diesel, Re4mx petrol, Re4mx fuel oil (for ships) and Re4mx pipeline.
“We are working with large shipping industries which were able to reduce consumption between 15 and 20 per cent and have multiple proofs of concepts across various industries and there are some clients who are using it now,” Mortimer said.
The main industries, he said the company is focusing on are maritime and shipping, quarrying and mining, ports and docks, trucking and logistics.
“We have live deployments across these industries and we are working with big clients in the ports and docks in the UAE and with 13 supertankers. I am on my way to Scotland next week to see one of our biggest deployments in quarrying and mining where they are working on big Caterpillar trucks in the mines. We are powering power generators in Asia and Africa and we are going global now.”
Mortimer said the biggest industries to benefit will be shipping and maritime because they consume the most fuel in terms of volumes of metric tonnes per vessel.
When it comes to the consumer sector, he said that there is more of an education needed.
“They need to be comfortable that the product is doing what it is meant to and in a few years, we expect fuel companies to see the advantage in providing a higher-end product amid a slightly higher price.
In countries where fuel prices are regulated, it doesn’t make sense to pay more to sell less fuel.”
Need to educate consumers
People need to understand that only 75 per cent of the fuel in the fuel tank is turning into power while 25 per cent is exhausted as emissions, he said.
“We need to educate people that 93 per cent of the fuel is combusted with our product at the right time and only seven per cent is going through the exhaust. Only when people understand that they are saving about 25 per cent of the money they are using to fill the tank, only then acceptance will come.”
For consumers, he said the product will not be available on the shelves for a couple of years but for commercial, it is already available.
Even though there are similar products available in the market, he said that they are all chemical adhesives.
“Nothing is like ours in the market. Our product is made from vegetable esters and is purely natural. Our product is produced in an Asian country. We plan to set up a second factory in Asia and a third in Africa but if the right partner comes in and says to set up in the UAE of Saudi Arabia, we may do so,” Mortimer said.
Ambitions
The company expects to sell between 600,000 and 700,000 litres per month after two years.
“In my personal view, backed by some of the industry experts, the future will see a lot of hybrid technologies that are coming through. Electrification is one of those; methanol, hydrogen and ammonia are others,” Mortimer said.
Electrification hasn’t gained momentum as expected and it isn’t the end answer, he said and added that the end answer is the mix of all different types of technologies.
“It is difficult to electrify trucks and so, our answer today is to get more out of the fuel and cut carbon emissions. We believe that the amount of fossil fuel consumed is not going to change and it is here to stay until 2070. We want them to use fossil fuels more efficiently today. Because of the regulations, more demand is expected to come from Europe, the UAE and Saudi Arabia in the Middle East, Africa and South America.” Mortimer said.
Moreover, he said that his clients are starting to realise that taking active steps to reduce their carbon footprint now not only saves them cash and makes them more competitive, but even that green tinge along the edges now pays dividends.