Virgin Mobile becomes first telco to position its brand in The Sandbox Metaverse

• Content creators, gamers and coders need to register with the telco’s “MetaTribeKW” community to gain access to the services.
• Signs deal with NonVoice to bring latest innovations to Kuwait and the wider Middle East region.

Virgin Mobile Kuwait becomes the first telco in the world to position its brand in The Sandbox Metaverse programme and is in discussions to expand its services in line with The Sandbox roadmap.

The initiative is aimed at building digital literacy and capacity in Kuwait as the company cements its position as the market’s leading digital telco.

Virgin Mobile Kuwait’s Chief Executive Officer Benoit Janin said encouraging the people of Kuwait to engage with the brand in the Metaverse was an exciting part of the company’s customer engagement strategy, providing the already digitally advanced market with refreshing new services and experiences.

“The Metaverse offers enormous opportunities to accelerate digital skill sets such as computer programming, content creation, gaming and e-commerce,” Janin said.

He said Virgin Mobile Kuwait would always deliver on the digital needs and aspirations of the market.

 “This is fully in line with our ambition to become the leading digital telco in Kuwait and one of the most disruptive innovators within the GCC region,” he added.

Exploring new avenues

In addition to The Sandbox, Virgin Mobile is collaborating with a leading global digital content provider, Nonvoice LLC, which is based out of the US.

The two parties have signed a Memorandum of Understanding to bring the latest innovations to Kuwait and the wider Middle East region.

 Janin said that Kuwait is hot on global trends which are evident in its second ranking in the world for Tik Tok penetration and fourth in the global ranking on Snapchat.

“The country has a surging community of content creators and gamers and enjoys an App-convenient lifestyle for everything from entertainment to shopping, dining and banking,” he said.

Nonvoice CEO Simon Buckingham said the collaboration was a great move for both Virgin Mobile Kuwait and Nonvoice which is ramping up its Metaverse services for the global telecommunications sector.

 “We see the Metaverse as a great fit for Virgin Mobile Kuwait which is focused on taking customers further on their digital journeys to explore new platforms and join online communities in Web 3.0,” he said.

 Content creators, gamers and coders are encouraged to register with Virgin Mobile Kuwait’s “MetaTribeKW” Community to gain access to the services and a host of exclusive experiences, content and challenges.