- Google Play accounts for 81.5b downloads compared to 26.5b on Google store.
- Spend on mobile games across all app stores projected to top $100b in 2020.
Dubai: Even though Apple’s iOS controls only 25 per cent of the mobile operating system market globally, it earned revenue of $51.8 billion in the first nine months of 2020.
In contrast, Google earned revenue of $27.6 billion from consumers despite Android controlling a lion’s share of 74.43 per cent.
According to data published by SafebettingSites.com, consumer spending on the App Store grew at 24.7 per cent year over year in the first half while Google Play revenue grew at 21 per cent. The overall revenue grew 23.4 per cent year on year in the first half.
However, App Store spending grew by 31 per cent year on year against Google Play’s 33.8 per cent while the overall revenue grew 32 per cent.
Interestingly, Google Play accounted for 81.5 billion downloads during the first nine months of 2020.
In contrast, the Apple App Store had a total of 26.5 billion downloads during the same period, three times lower than Google Play Store.
Glued to smartphones
Lexi Sydow, Senior Market Insights Manager at mobile data and analytics platform App Annie, said that the coronavirus has advanced mobile usage by two to three years with the consumer demand for mobile offerings surging in the first half of the year.
Spend on mobile games across all app stores projected to top $100 billion in 2020.
Based on a study by App Annie, April hit an all-time high of 200 billion hours in total, with an average of 4.3 hours every day. In the third quarter, users spent at least 180 billion hours on their devices each month, a 255 per cent increase year on year.
In the first half, consumers spend on apps and games hit $50 billion globally, up 10 per cent compared to the second half of last year. Consumers spend on games peaked in May at $6.8 billion. Consumers set new records for global app store consumer spend in May 2020 at $9.6 billion.
Downloads in 2019 alone topped 12.3 billion while consumer spend touched $120b in 2019.
Consumers spend over 1.6 trillion hours in the first half only on a mobile. It peaked in March, more than 25 per cent from the weekly average in the second half of last year.
In 2019, consumers averaged three hours and 40 minutes on mobile. Time spends are likely to soften as countries are easing lockdowns but it will still be better than pre-Covid.