How SDK integration transforms health insurers’ digital offerings

• SDKs offer granular customisation layers tailored for the insurance industry, ensuring a seamless integration experience
• Insurers can provide a unified and captivating digital journey for their members, fostering improved outcomes and satisfaction.

In the rapidly evolving healthcare sector, insurers are embracing innovative solutions to provide enhanced digital experiences for their members.

 A notable trend gaining momentum is the adoption of SDK wrappers within health insurance member apps. This integration brings several advantages for insurers, primarily tapping into the cutting-edge technologies developed by partners over time.

By seamlessly integrating these technologies into the member web or mobile app, insurers can streamline development processes while ensuring a connected and identical journey for their customers.

The power of SDK integration

Integrating an SDK wrapper into the health insurance member app unlocks a wealth of services and functionalities for both insurers and members. This integration allows insurers to seamlessly leverage various partner technologies, ensuring unified experiences within their app. Examples of these services include:

• Video capability and digital health AI assistants: Offering interactive and personalized assistance to members through video calls, AI-driven assistants, and instant messaging.
• Self-pay, symptom checkers, digital health booking journeys: Empowering members to manage their health journey efficiently by facilitating self-pay options, symptom checking, and booking appointments for various health services.
• Patient portals and health & wellbeing content services: Providing members with access to their health records, educational content, and resources for maintaining overall well-being.
• Customisation and integration capabilities
  SDKs offer granular customisation layers tailored for the insurance industry, ensuring a seamless integration experience. These capabilities include:
• Single sign-on (SSO) and eligibility verification: Streamlining access for members and ensuring data security.
• Custom user interface: Aligning the user interface with partnership branding and providing a consistent experience.
• Personalised communications: Enhancing member engagement through tailored email communications.
• Sophisticated payment processing: Facilitating seamless payment and co-payment processing within the app.

Streamlining digitisation for insurers

The integration of SDK wrappers enables insurers to achieve full digital transformation in a fraction of the time compared to internal development efforts.

By addressing common challenges faced by insurers globally, such as disjointed web and app journeys, data silos, and difficulty in integrating digital health services, SDK technology offers a comprehensive solution.

The Spectrum.Life SDK Approach

At Spectrum.Life, our SDK approach for insurers offers versatility and fast integration, making us an ideal technical partner for navigating the fast-evolving healthcare landscape. With our “Engage, Empower, Transform” approach, we assist members throughout their health and wellbeing journey, integrating seamlessly with legacy and third-party systems.

Integrating SDK wrappers into health insurance member apps offers insurers a transformative chance to enrich member experiences and streamline digital offerings. Through seamless integration of partner technologies, insurers can provide a unified and captivating digital journey for their members, fostering improved outcomes and satisfaction. Embracing SDK technology marks a significant step towards agile adaptability in the continually evolving healthcare landscape, positioning insurers as trailblazing innovators in the industry.

• Gary Coffey is the chief technology officer at Spectrum.Life  and has over 15 years’ experience in technology and has worked in many sectors ranging from Healthtech, Fintech, gaming, AdTech, media, digital advertising, manufacturing and banking.