Monday, May 19, 2025
- Advertisement -
More
    Home Blog Page 203

    Appnext to provide free app discovery to wellbeing ecosystem

    Bengaluru:  Appnext, an independent on-device and in-app mobile discovery platform, is offering its solutions free of charge to the health, medical and fitness apps ecosystem globally in these unprecedented times.

     “Mobile devices serve as our daily gateways to everything in life and act as a reflection of our needs. We are committed to supporting app developers on the front lines by accelerating their recommendation channels and more efficiently reaching users that require their services,”  Elad Natanson, CEO and Co-Founder of  Appnext, part of the Affle group, said.

    With such a rapid shift in consumer behaviour, app discovery has become the key to well-being, staying safe and healthy while keeping in touch with friends and families.

     “In this new reality,  that it is critical to leverage innovative technology to streamline time-intensive processes so we can focus on reaching users at the moment they need our services, creating the best possible customer experience,” said Iqbal Sandira, Head of Digital Marketing at Klikdokter, an Indonesian-based healthcare provider.

    Full transparency

    “Appnext device-level app discovery and exclusive placements allow us to interact with users exactly when they need us,” he said.

    Appnext solution includes full transparency and control over the campaign through a continually updated dashboard, allowing app developers to quickly scale and change activity.

    “Appnext enables us to choose and experiment with multiple placements and set bids to boost performance. Features like these are essential to optimising our reach and performance,” Liana Pranowo Tan, Digital Marketing Manager at Alodokter, said.

    Data and AI can add about $500b to India’s GDP by 2025

    • A coordinated program is needed across five building blocks to capture the opportunity, Nasscom report shows.
    • Key interventions needed to create a vibrant data economy in India.
    • If India acts quickly, it can become the first country to launch a holistic data utilisation and AI effort, especially as countries emerge from the pandemic.

    Bengaluru: Data and AI can play a strong enabling role across sectors and can add $450-$500 billion to India’s GDP by 2025, industry body Nasscom said in a report.

    According to the ‘Unlock Value from Data and AI: The Indian Opportunity’ report, Covid-19 has brought to the fore the importance of digital technologies including data and artificial intelligence in addressing the healthcare crisis, restarting supply chains, enabling online education and almost every aspect of the economy.

    “Digital India has enabled the country to become a rapid consumer of data and digital adoption in India is accelerating,” Debjani Ghosh, President of a not-for-profit organisation Nasscom, said.

    Learning from best practices of countries, she said a coordinated program is needed across five building blocks – strategy, data, technology stack, talent and execution to capture this opportunity.

    The report also focuses on the key interventions needed to create a vibrant data economy in India that span across identifying datasets of national importance, build a data marketplace and define data standards and governance.

    Recommendations reviewed

    The recommendations have been reviewed by industry leaders including N. Chandrasekaran, Chairman of Tata Sons, Rishad Premji, Chairman of Wipro and Anant Maheshwari, President of Microsoft India. Debjani Ghosh President of Nasscom and recommendations were also presented to Prime Minister Narendra Modi.

     “We are confident that a well-structured and executed data strategy can aid India growth and enable India to leverage its data richness for societal and economic benefits to the country,” Ghosh said.

    If India acts quickly, she said that it can become the first country to launch a holistic data utilisation and AI effort, especially as countries emerge from the pandemic.

    Healthcare is an obvious example, but she said that workforce planning and protection, doubling farmer income, water management, financial health and support for MSMEs – all these and many more can be supported with an effective data utilisation strategy.

    At the same time, “we need to incentivise R&D and innovation to solve for India, accelerate India’s journey as a global hub for data analytics and AI and catalyse innovate startups,” she said.

    “A coordinated program across all five building blocks is required to capture the opportunity. Investments in data and AI can be self-sustaining. This is valuable as economic revival can cause fiscal pressures.

    “While India has strengths to capitalise, delays could result in only partial value realisation. There is potential to accelerate India’s progress. This paper suggests options that could be considered and actioned within months for visible results,” she said.

    India is becoming a digital leader on the foundation of JAM (Jan Dhan-Aadhaar-Mobile) with around 80% of India’s adult population holds a bank account, over 450 million citizens have mobile internet access and 1.25 billion are biometrically registered.

    All of this translates into an enormous amount of data, considering it is estimated that 1.7MB of data is being created every second for every human being on earth.

    “This data holds the potential to transform the delivery of government services, create inclusive policies, and make Indian enterprises globally competitive,” Ghosh said.

    However, she said that various factors are inhibiting the utilisation of this data to solve national problems – there is a high variance in the quality and usability of key datasets in India, because of limited data policies and weak enforcement of the existing ones.

    Aggregating data from public and private sector

    “Datasets in India exist in silos and are disaggregated across public-sector platforms. This limits their discovery and leads to the creation of duplicate datasets and incompatible data models,” Ghosh said.

    To enable data utilisation, the report said that data sets could be made available on a data marketplace that aggregates data from public and private sector, and is equipped with suitable data governance (classification, access rules and quality control) and privacy controls implemented.

    “Data shall only be collected with user consent and should be anonymised before being made available on the data marketplace. Further, accelerating AI uptake requires a robust technology stack that will allow users to enrich the data on the marketplace, host open source solutions and AI models, and run AI models or bigdata analysis using computing infrastructure,” the report said.

    Although India has 1600 deep-tech startups, with the deep tech startup pool growing at 40 per cent annual growth rate from 2014, Ghosh said the pace of AI innovation lags leading economies.

    “An ecosystem of innovation involving industry bodies, startups and academia could be crucial to accelerate data and AI efforts,” she said.

    Carnival detects ransomware attack on one of its brands

    • Hackers managed to encrypt “a portion” of IT systems and also downloaded certain data files.
    • Company believes no other information technology systems of other company’s brands have been impacted by this incident.
    • Carnival implements a series of containment and remediation measures to address the situation and reinforce security of its systems.

    Dubai: British-American cruise operator Carnival has disclosed in an SEC filing that that one of its brands suffered a ransomware attack on August 15, in which guest and employee data were accessed.

    The 8-K form filed with the Securities and Exchange Commission (SEC) did not indicate the ransomware operation that compromised their network.

    Hackers managed to encrypt “a portion” of one of their brands IT systems and also download certain data files, although Carnival refused to elaborate on which company had been hit.

    Carnival is the largest cruise operator in the world with over 150,000 employees and 13 million guests annually and operates under the brands Carnival Cruise Line, Costa, P&O Australia, P&O Cruises, Princess Cruises, Holland American Line, AIDA, Cunard, and their ultra-luxury cruise line Seabourn.

    While the investigation of the incident is ongoing, Carnival has implemented a series of containment and remediation measures to address this situation and reinforce the security of its information technology systems.

    It is working with industry-leading cybersecurity firms to immediately respond to the threat, defend the company’s information technology systems and conduct remediation.

     “We expect that the security event included unauthorised access to personal data of guests and employees, which may result in potential claims from guests, employees, shareholders, or regulatory agencies.

    Carnival said that it has notified law enforcement, engaged legal counsel and hired incident response professionals who have helped to implement containment and remediation measures.

     “Although we believe that no other information technology systems of the other company’s brands have been impacted by this incident based upon our investigation to date, there can be no assurance that other information technology systems of the other company’s brands will not be adversely affected,” it said.

    The company doesn’t see any material impact on business, operations, or financial results.

    Microsoft bids farewell to Internet Explorer 11 and Edge Legacy

    • Customers to have a degraded experience or will be unable to connect to Microsoft 365 apps and services on IE 11.
    • Company suggests transitioning to the new Microsoft Edge.
    • Support for Microsoft Edge Legacy desktop app to end on March 9, 2021.

    Bengaluru: Microsoft announced the dates when Windows 10 and Microsoft 365 will no longer support the Microsoft Edge Legacy desktop app and Internet Explorer 11 (IE 11) web browsers.

    Microsoft said that it will end support for the Microsoft Edge Legacy on March 9, 2021, after which users still using the browser will no longer receive any security updates.

    From November 30 this year, the Microsoft Teams web app will no longer support IE 11 and from August 17, 2021, the remaining Microsoft 365 apps and services will no longer support IE 11.

    “This means that after the above dates, customers will have a degraded experience or will be unable to connect to Microsoft 365 apps and services on IE 11. For degraded experiences, new Microsoft 365 features will not be available or certain features may cease to work when accessing the app or service via IE 11,” Microsoft said.

    They have urged customers no to access Microsoft 365 apps and services using IE 11, but made it clear that IE 11 isn’t going away. 

    Customers have been using IE 11 since 2013, since then, open web standards and newer browsers—like the new Microsoft Edge—have enabled better, more innovative online experiences.

    Microsoft claims that customers will get the most out of Microsoft 365 when using the new Microsoft Edge.

    The new Edge is a browser built on the Chromium open source engine with the latest in Microsoft enterprise capabilities.

    Since its release in January, millions of users have upgraded their home and work browsers to the new Microsoft Edge. Additionally, new devices and future Windows feature updates (starting with Windows 10, version 20H2) will contain the new Microsoft Edge.

    For customers using IE 11 to access Microsoft 365 apps and services, or using Microsoft Edge Legacy as their preferred browser, Microsoft is offering a range of support options to help transition.

    Customers with 150 or more Windows 10 Enterprise paid seats can also request free guidance on how to plan, deploy, or adopt the new Microsoft Edge through the FastTrack service at no additional charge.

    Oracle aims to have a bite of TikTok’s operations in the US

    • US tech company is seriously considering purchasing app’s operations in US, Canada, Australia and New Zealand.
    • Trump administration has given until mid-November for any buyers to close the deal.
    • Speculations suggest that Facebook, Twitter and Reliance are also in talks to invest in the video-sharing app.

    Bengaluru: Oracle has entered the bandwagon to have a bite of TikTok’s operations in the US and is working with investors in an effort to outbid Microsoft after Trump divestment order.

    Trump administration has given until mid-November for any buyers to close the deal.

    People familiar with the matter, as reported by Financial Times, have said that the two parties have held preliminary talks with TikTok’s Chinese owner, ByteDance, and that Oracle is seriously considering purchasing the app’s operations in the US, Canada, Australia and New Zealand.

    Microsoft has already gone on record about its interest to buy TikTok and has held discussions to explore a purchase of the app’s US, Canada, Australia and New Zealand businesses. 

    Microsoft said in a blog post on August 2 that the two companies have provided notice of their intent to explore a preliminary proposal that would involve a purchase of the TikTok service in the United States, Canada, Australia, and New Zealand and would result in Microsoft owning and operating TikTok in these markets.

    Microsoft may invite other American investors to participate on a minority basis in this purchase.

    Speculations suggest that Facebook, Twitter and Reliance are also in talks to invest in the video-sharing app.

    ByteDance is opposed to selling any assets beyond those in the US, Canada, Australia and New Zealand, sources told Financial Times.

    Oracle’s approach comes after Trump last week ordered ByteDance to divest TikTok’s US operations within 90 days, following a recommendation from the Committee on Foreign Investment in the US, a government panel that vets foreign transactions. 

    It is unclear whether the White House is more supportive of Oracle’s approach than that of Microsoft. Any deal would face a long list of challenges, including separating the back-end technology of TikTok from ByteDance. It is also unclear how much TikTok’s US or global operations would fetch in a sale. Oracle could not immediately be reached for comment.

    TikTok could a better fit for Twitter rather than Microsoft but it is a bitter pill to swallow.

    Will more players enter the fray?

    The Chinese short-video sharing app, which has become a global sensation among teens, has close to 800 million monthly active users and a valuation of $50 billion but Twitter’s market capitalisation is close to $30 billion and they would need to raise additional funds to buy it and it has to be done by September 15.

    TikTok’s valuation for operations only in the US  is put at under $30b.

    Twitter does not have enough borrowing capacity and will have a tough time to acquire enough financing.

    The US President Donald Trump has given ByteDance, the parent company of TikTok, to agree to a sale due to mounting concerns over privacy.

    TikTok is now countering Trump’s US ban with the threat of legal action to ensure the rule of law is not discarded.

    As of August 7, Microsoft’s market capitalisation stands at more than $1.6 trillion.

    If the TikTok deal needs to be done before September 15, then only Microsoft has the power and not Twitter.

    Microsoft co-founder Bill Gates has told Wired that the company’s potential TikTok deal as a “poisoned chalice”.

    “Being big in the social media business is no simple game, like the encryption issue but having Trump kill off the only competitor, it’s pretty bizarre. I agree that the principle this is proceeding on is singly strange. The cut thing, that’s doubly strange. Anyway, Microsoft will have to deal with all of that,” he said.

    TikTok could a better fit for Twitter rather than Microsoft but it is a bitter pill to swallow.

    The Chinese short-video sharing app, which has become a global sensation among teens, has close to 800 million monthly active users and a valuation of $50 billion but Twitter’s market capitalisation is close to $30 billion and they would need to raise additional funds to buy it and it has to be done by September 15.

    TikTok’s valuation for operations only in the US  is put at under $30b.

    Microsoft’s market cap is much higher

    Twitter does not have enough borrowing capacity and will have a tough time to acquire enough financing.

    The US President Donald Trump has given ByteDance, the parent company of TikTok, to agree to a sale due to mounting concerns over privacy.

    TikTok is now countering Trump’s US ban with the threat of legal action to ensure the rule of law is not discarded.

    Microsoft said in a blog post on August 2 that the two companies have provided notice of their intent to explore a preliminary proposal that would involve a purchase of the TikTok service in the United States, Canada, Australia, and New Zealand and would result in Microsoft owning and operating TikTok in these markets.

    Microsoft may invite other American investors to participate on a minority basis in this purchase.

    As of August 17, Microsoft’s market capitalisation stands at close to $1.6 trillion while Facebook has $744.11 billion, Twitter has $30.6 billion and Oracle has $166.68b.

    If the TikTok deal needs to be done before mid-November, then only Microsoft has the power and not other players..

    Microsoft co-founder Bill Gates has told Wired that the company’s potential TikTok deal as a “poisoned chalice”.

    “Being big in the social media business is no simple game, like the encryption issue but having Trump kill off the only competitor, it’s pretty bizarre. I agree that the principle this is proceeding on is singly strange. The cut thing, that’s doubly strange. Anyway, Microsoft will have to deal with all of that,” he said.

    AI will increase retail competitiveness and sustain long-term growth

    The Covid-19 pandemic has given way to challenges across industries and has brought some businesses to a standstill. Each industry is taking time to adjust and return to business and operate within new dynamics.
    The retail industry is one of the hardest-hit sectors with physical outlets, shopping centres and malls closed to the public or reopened with a string of constraints has taken its toll on revenues.

    Retailers were not prepared to make the sudden and swift changes for various reasons and had ill-prepared IT environments.

    Many were not equipped with online and e-Commerce platforms which would be the most appropriate way to conduct business during a lockdown. It was e-Commerce giants and local online platforms that upped their game and utilized the situation to their advantage.

    Artificial Intelligence (AI) was incorporated into these online platforms. Understanding behavioural patterns and playing it out accordingly. Going forward, AI that will play a vital role in many areas within retail.

    According to a recent survey by ResearchandMarkets.com, artificial intelligence in the retail market is expected to grow at an annual rate of 35.9 per cent from 2019 to 2025 to reach $15.3 billion by 2025.

    The market by itself is divided into software and services. It covers a variety of retail aspects including, supply chain and logistics, predictive maintenance on the manufacturing floor, product design, inventory and in-store management, customer behaviour and relationship management, and others.

    What is evident is that AI will help retailers think and plan more strategically instead of following a reactionary trend to meet customer demands.

    Advantage retailers

    While AI algorithms are put into use to predict fashion trends, be it colour or style, retailers can now have a more analytical approach to product design and forecasting.

    It can be suitably used to ensure that the manufacturing unit is up and running with minimum downtime by predicting any emerging production faults or abnormalities in machine behaviour.

    Inventory can be a deterrent for retailers where huge amounts can be trapped in inventory capital. AI helps in controlling this by analytical forecasting and can definitely enable waste reduction.

    Another area where AI will make strong inroads is with supply chain planning. It is estimated to transform into a more collaborative process that will involve material management and quality control, distribution and transportation.

    What it really means is that AI is grasping available data across these functions and enabling teams to make real time decisions.

    For instance, when a spike in demand in a particular location is noticed, AI capabilities will enable a more effective and rapid distribution mechanism, as well as the transportation teams are able to plan and prepare themselves for the situation more efficiently.

    With an eye on the future

    Moving into the consumer realm, AI will now play a very significant role in understanding consumer behaviour very relevantly at this point in time in the e-commerce sphere to engage and convert users.

    It will have a very strong impact on how brands will interact with consumers be it personalisation of the customer experience, retargeting customers, visual search capability, identifying customer leads, chatbots and virtual assistants and advanced customer relationship management.

    It is not surprising how AI has been put into action presently in many countries to check on people walking into public spaces and highlight body temperatures to tackle the Covid-19 pandemic needs with AI-enabled cameras.

    While it is also being used in stores to count customers, heat mapping to detect popular areas within stores, as well as to improve security and loss prevention.

    In a nutshell AI brings along operational agility and efficiency while reducing risks through visibility, lowered costs and higher quality products for the retail industry.

    With changing times, what retailers now need to focus on is a system to undertake some radical restructuring and foresee the possible changes they need to implement while moving into the future.

    • Ranjith Kaippada is Director, Sales Operations at Cloud Box Technologies