NutriCal launches food data intelligence software in UAE

Dubai: NutriCal, food data intelligence software, launches in the UAE with a vision to equip food businesses with pertinent information they can use to attract and retain customers. 

With dynamically changing trends in the consumer preferences and increased competition in the food industry, the recipe management software serves as a beneficial and differentiating tool.

NutriCal can be easily integrated by restauants, cloud kitchens, food delivery companies, aggregators, food manufacturers and brands. 

The web portal provides automatically generated nutritional fact labels as per FDA guidelines in English and Arabic, macros in the menu and break-up of each of the recipes on the menu.  

The system has data and intelligence of over 25,000 ingredients from the United States Department of Agriculture (USDA) and other international databases with the capability of being integrated into the business’s existing tech platforms such as websites and POS systems.

“Our long-term vision at NutriCal is to be able to match the consumer’s preferences to a business’s food products and recipes. Ultimately, we want every food business to attract customers and increase revenue as their consumers are able to make a satisfactory and informed decision about the food they consume,” Soniya Ashar, Founder, NutriCal, said.

She said that they have plans to expand its business line into the Kingdom of Saudi Arabia. 

“We see immense opportunity and potential in the GCC region and would want to be instrumental in bringing about a positive change in the offerings the food industry has to offer,” she said.