Vedantu buys major stake in Deeksha to provide education at an affordable cost

• Partnership seeks to leverage Vedanta’s technology and integrate it into offline centres to create a scalable hybrid model.

India’s online tutoring platform – Vendatu – buys a majority stake in Deeksha (Ace Creative Learning Pvt. Ltd) for $40 million to digitise classrooms in Tier 3 and Tier 4 cities with immersive experience and at an affordable cost.

Deeksha is a leading test preparation platform in Karnataka for board and competitive exam coaching for students of grade 11th and 12th.

More than one  million students attend LIVE classes every month on the platform and more than 35 million users every month from over 10,000 cities and more than 50 countries access free content, tests, doubts, videos on Vedantu’s platform, and its channels on YouTube.

“With this acquisition, our mission is to empower and scale Deeksha’s current learning model by deploying our in-house hybrid technology to reach the masses in remote areas and create impact at scale. This culmination of online and offline capabilities will help us expand our hybrid learning initiatives,” Vamsi Krishna, CEO and Co-Founder of Vedantu, said.

With this strategic investment, Deeksha will bring in close to 13,000 of its students to Vedantu’s platform.

In addition, Deeksha will leverage Vedantu’s already existing strong credentials in live classes, educational technology and strong pedagogical content. 

Personalised learning algorithms

 “Deeksha has always believed in Nurturing Success of Every Child through a Triple Integration Model that amalgamates Wellness, Academics and Technology. Through this partnership, we will leverage Vedantu’s Live Class platform for our students and provide a hybrid solution that maximises learning outcomes through personalised learning algorithms,” Dr. Sridhar, Co-Founder of Deeksha, said.

Moreover, he said that Vedanta’s hybrid learning model will also enable us to provide the same “Deeksha Experience” to millions of students in smaller towns and cities at an affordable cost.