India’s Wipro has secured new business in Europe, signing a multi-year partnership with Dutch telecom operator Odido to overhaul its IT landscape using artificial intelligence in a bid to improve customer experience and operational efficiency.
Under the agreement, Wipro will upgrade Odido’s digital platforms and back-end systems, streamline technology usage across the organisation, and automate routine processes that slow operations. Odido expects the changes to enhance customer service, boost employee productivity, and lower operating costs.
The program will leverage Wipro’s AI platforms, WEGA and WINGS, which are designed to accelerate modernisation and increase reliability. Wipro said the tools will help Odido move faster, detect issues earlier, and respond more quickly to customer needs.
The deal comes as telecom operators face rising customer expectations and intensifying competition, pushing carriers to modernise core systems and adopt AI at scale. For Wipro, the partnership underscores its growing role in AI-led transformation and deepens its footprint in the European market.