- Independent study indicates Ring 4 offers a 30 per cent improvement in blood oxygen data accuracy and significantly reduces gaps in heart rate measurement.
- Finnish innovator projects revenues to about $500m by 2024.
Oura Health Oy, a Finnish innovator in wearable technology, has recently launched its next-generation smart ring, the Ring 4 line.
The advancement aims to strengthen its market position amid increasing competition, notably from tech giant Samsung’s newly introduced Galaxy Ring. The Ring 4 features significant improvements in health tracking, showcasing a commitment to precision and user-focused design.
The introduction of approximately double the number of sensors in the new Ring 4, coupled with advanced algorithms tailored to individual physiology, represents a substantial leap forward in wearable health technology.
The innovation enables the device to provide more accurate readings, particularly in critical metrics such as blood oxygen levels and heart rate during sleep.
Health monitoring device
An independent study indicated that the Ring 4 offers a 30 per cent improvement in blood oxygen data accuracy and significantly reduces gaps in heart rate measurement.
Such enhancements underscore Oura’s dedication to superior accuracy, a competitive advantage that Chief Executive Officer Tom Hale emphasises over rival products that do not meet the same standards.
The study also showed that 15 per cent more accurate breathing disturbance index (BDI) thanks to the higher signal fidelity, 7 per cent fewer gaps in the daytime heart rate and 31 per cent fewer gaps in the nighttime heart rate
Moreover, the updated titanium design, featuring recessed sensors for a sleeker appearance, positions the ring as both a fashion statement and a health monitoring device.
Priced at $349, the Ring 4 replaces the earlier Ring 3, which debuted at a lower price point but now faces competition from an evolving marketplace. The company plans to continue offering the previous model until stock is exhausted, thus ensuring a smooth transition for consumers.
Improved battery life
Oura Ring 4 will be available in an expanded range of twelve sizes (4-15) and in six colors: Brushed Silver, Gold, Rose Gold, Silver, Stealth, and an updated Black finish that features a glossy, tungsten PVD coating for improved durability and a deeper black look. Oura Ring 4 is available for pre-order today and will start shipping on October 15, 2024.
Battery life remains a notable strength of the Oura ring, boasting up to eight days on a single charge, enhanced from its predecessor. This longevity, along with an expanded range of traditional sizes, makes the new model more accessible and appealing to a broader audience.
With over 2.5 million units sold and projected revenues nearing $500 million by 2024, Oura Health Oy is poised for substantial growth. Future endeavours may include diversifying their product range to include necklaces and wrist-worn devices capable of more comprehensive health assessments.
Notably, the company is exploring collaborations with Meta Platforms Inc. to integrate their technology with smart glasses, potentially revolutionising personal health monitoring and user interaction.
Over the past 18 months, ŌURA has expanded into new categories, including Stress & Resilience, Women’s Health, and Heart Health, and recently announced plans to move into metabolic health. The Oura App redesign makes it simpler and faster for Oura Members to navigate the bigger picture of their health while also making it easy to dive into the details when they’re ready.
The updated Oura App is available for all Oura Members, regardless of ring generation, and is now organized into three sections—Today, Vitals, and My Health—accessible via tabs across the bottom of the home screen.