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Can Metaverse become a “centralised digital world”?

  • Legal issues such as protection of intellectual property (IP) ownership can make it vulnerable if no virtual jurisdiction or legislation is established.
  • Tech companies are exploring endless possibilities of Metaverse apart from socialising, shopping, and work; and are also planning to invest huge capital in the coming years.

Metaverse is a digital environment, where we can create our virtual avatar, buy land, and building, and even create space for user interaction similar to the real world. Within this virtual world, we can meet our friends, attend events, or even shop using cryptocurrency. Thus, creating more authentic and natural experiences for us.

This digital world is created by using a combination of technologies such as blockchain, virtual reality (VR), and augmented reality (AR).

User experience in Metaverse

It is a futuristic term but its origin comes from almost 30 years ago. In the science fiction novel Snow Crash, published in 1992, the author Neal Stephenson mentioned the term “Metaverse”.

In his novel, characters used digital avatars and explored the virtual world, often as a way of escaping the real world. Stephenson has also worked part-time as an advisor for Blue Origin a company (founded by Jeff Bezos) developing a spacecraft and a space launch system.

Natasha Bhiwgade, the author.

Metaverse is still in its preliminary stage and we are unsure of what it could be in future. Recently, Mark Zuckerberg changed Facebook’s name to Meta, and made it clear, that the future of the internet lies in the virtual world.

Companies such as Microsoft, Epic Games, and Roblox are also planning to build their own Metaverse.

In the past few months, it created a buzz amongst us due to its combination of technological, social, and economic drivers. Not a day passes without news announced by a celebrity or company where they are building their presence in the digital world.

Blockchain is playing a vital role by enabling NFTs and digital currencies in this virtual world. It is opening up economies and allowing transacting and monetising digital goods via tokens.

Privacy concerns

As the buzz around the virtual environment increases, experts are raising concerns about the potential risk and gray area it possesses.

Firstly, there is a risk of unwanted/unknown individual contact in a more invasive manner. At present, if an unknown person wants to engage, they can reach us over social media platforms where their ability to contact us is mostly limited to texting, photos or emojis.

However, imagine a virtual world where an unknown individual, tries to invade your privacy. Companies are trying to incorporate touch as an additional feature with haptic technology in immersive reality, which could lead to the proliferation of harmful activities online.

The increasing use of digital currency could be another challenge. Digital currency hacks could range from phishing attacks to account take over.

In some recent incidents, the NFT marketplace was hit by a phishing attack, where victims reported that their digital assets were stolen from their accounts and sold on Twitter or the chat application Discord.

Legal issues such as protection of intellectual property (IP) ownership can make it vulnerable if no virtual jurisdiction or legislation is established.

Moreover, if creations are made by technologies such as artificial intelligence (AI) or machine learning (ML) they may not be given intellectual property protection as they would have not been originated from a human being.

Even content creators in the Metaverse may find it difficult to protect their IP owing to the difficulty of copyright infringement in the virtual realm.

Companies in Metaverse are collecting personal information from multiple channels, such as microphones, wearable devices, heart and respiratory monitors, to an extent that we have never seen before; for individual identification and advertisement. Such privacy concerns could lead to “The World with No Privacy”.

Louis Rosenberg, (a pioneer of VR, AR, AI and CEO of Unanimous AI) shares his thoughts on security and privacy in Metaverse. He says “we live with countless layers of technology between us, and those who own those layers can manipulate us”.

How to tackle it?

Tech companies and business leaders need to be aware of continually changing regulations and new attacks to ensure protection for users. We as users could protect our privacy with a multi-layered security mechanism.

Advanced technologies such as AI and ML could help identify and protect our privacy through, multi-factor authentication and digital footprints.

Tech companies in the Metaverse space need to remain diligent in focusing on risk management. The transition to the new digital world can be seamless only by staying ahead of risk.

What’s ahead?

In the coming years, we can expect industry consolidation, where Metaverse will be a centralised digital world, helping us with a seamless transition to remote working.

Liminal spaces (which integrate both virtual and physical experiences) through extended reality, will become more evident in hybrid venues and events.

The tech companies in the digital world are exploring endless possibilities of Metaverse apart from socialising, shopping, and work; and are also planning to invest huge capital in the coming years.

  • Natasha Bhiwgade is a technology analyst since 2016. She is passionate about researching emerging technologies, especially artificial intelligence (AI) and the internet of things (IoT). She believes “technology is best when it makes life easy.”

Haseel raises $6.6m to boost growth opportunities for farmers

  • Startup is working towards artificial intelligence to assist farmers in deciding the best products they need to grow on their farms during different times as market demand and supply shift.
  • The e-commerce market size is estimated at $40b with an annual growth rate of 3.5% over the next 10 years.

Saudi Arabia based fresh produce e-commerce startup – Haseel – has raised $6.6 million in series A round to solve market gaps and help ease bottlenecks while unlocking growth opportunities for farmers in the country and the region.

The funding was led by Vision Ventures with participation from Arzan Ventures, Riyad Taqnia Fund, Sky Horizon, Aid for Investments, along with prominent angel investors.

Haseel, founded in 2018 in Riyadh by Sultan Al Haddab, delivers fresh produce daily to homes or restaurants within two hours through its mobile app.

“We are very proud of the trust of our clients and partners. Haseel is just touching the surface of one of the largest retail sectors in Saudi Arabia. We are determined to become the leaders in this market and our growth and market acceptance rates reflect that.” Al Haddab said.

Adding value to farmers

The startup aims to invest in technology, cement its position in the current markets, and invest in talent to take it to the next level.

Al Haddab saw a clear problem in the fresh produce market with the existence of several layers of distributors that add additional margins making the end product expensive and losing farmers valuable revenues that they deserve.

E-commerce has grown by over 60 per cent in the last two years in Saudi Arabia, which is 2.5 times the average international growth rate, according to a study by BCG and Meta (previously facebook) published in December 2021.

The current market size is estimated at $40 billion with an estimated compound annual growth rate (CAGR) of 3.5 per cent over the next 10 years.

In addition to its technology, sourcing, and logistics, the startup is working towards artificial intelligence to assist farmers in deciding the best products they need to grow on their farms during different times as market demand and supply shift.

Strong demand

Haseel today operates and serves clients in over 16 cities in Saudi Arabia. It has more than 110 employees and 35 chilled cars for the best possible transport experience and quality of food.

To date, Haseel has served over 400,000 clients and sold over 10 million kilograms of vegetables and fruits while it has grown over 600 per cent in B2B during the last year.

Kais Al-Essa, Founding Partner and CEO of Vision Ventures, said that the demand continues to grow, and businesses and consumers alike need a trusted supplier they can depend on.

According to MagniTT’s e-commerce 2022 Venture Investment Report, the sector is ranked in the top three industries by both funding and deals across the Middle East and North Africa region.

The funding grew by 235 per cent between 2020 and 2021 to reach a record-high last year. A total of 87 e-Commerce transactions were closed across MENA in 2021, with a year-on-year growth of 16 per cent.

Saudi accounted for 38 per cent of the total capital deployed in e-commerce last year.

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Mideast not far from the repercussions of “Russia-Ukraine conflict”: CrowdStrike

  • Enterprises should strengthen cybersecurity defences amid the crisis.
  • Malicious activities are coming from new countries that were usually not very active on the nation-state attacks scene.
  • The war serves as a stark reminder of the importance of identifying the threat model and altering risk management objectives accordingly.

The Middle East is not far from the repercussions of the Russia-Ukraine conflict and the impact has already been felt on the supply chain and has also seen a heightened risk of cyberwarfare, a cybersecurity expert said.

 “Our CrowdStrike Falcon platform is noting the heightened level of security incidents that are taking place daily and an elevated number of the nation-state, state-sponsored attacks and some eCrime actors as well that traditionally operated from East European and Russian geography are also getting involved in the cyber warfare,” Roland Daccache, Systems Engineering Manager for Middle East and Africa at CrowdStrike, told TechChannel News during the GISEC Global 2022 event.

Roland Daccache, Systems Engineering Manager for Middle East and Africa at CrowdStrike.

The three-day event is taking place from 21st-23rd March at Dubai World Trade Centre.

Moreover, he said that many countries are taking sides in new cyberwarfare setups.

“We see malicious activities coming from new countries that were usually not very active on the nation-state attacks. The Conti ransomware gang, splitting between the Ukrainian and Russian supporters, has exposed their operations last month,” he said.

Conti is a ransomware-as-a-service group that allows affiliates to rent access to its infrastructure to launch attacks.

Experts said that Conti is based in Russia and may have ties to Russian intelligence.

Spending more on cybersecurity

“All countries are strengthening their cybersecurity infrastructure, especially after the Russian-Ukraine conflict. All NATO countries need to spend two per cent of their GDP on defence but now we have seen that the movement has reversed,” Daccache said.

“Now, we see that these countries are spending more and for cybersecurity defence and more investment from a national level, European bloc level and American administration level for defensive and offensive levels,” he said.

Finland’s Ministry of the Interior and Ministry of Defense have initiated a project to assess the authorities’ capabilities to maintain national cybersecurity, prevent cybercrime, implement cyber defence, and respond to highly dynamic conditions that risk society’s cybersecurity.

The project will examine the authorities’ current operational circumstances in serious crises, like the Russia-Ukraine conflict that jeopardises national cybersecurity, as well as identify key development needs while Italy has warned that using Russian computer software may carry a “technological risk” following the invasion of Ukraine.

Importance of identifying the model

Manish Dixit, Principal Disruptive Tech Analyst at GlobalData, said that malicious state-sponsored cyber-activities have historically escalated when geopolitical tensions are high.

“Concerns about increased cyber activity amidst the Russia-Ukraine crisis serve as a stark reminder of the importance of identifying the threat model and altering risk management objectives accordingly.”

Pranjali Mujumdar, Disruptive Tech Analyst at GlobalData, said that destructive malware can be a direct threat to a company’s daily operations, posing risk to key assets and data.

Every company, regardless of size, he said must act quickly to secure its information technology infrastructure.

“A robust cybersecurity infrastructure will help companies to identify and thwart cyberattacks, as well as remain secure throughout the security lifecycle,” she said.

In 2021, Daccache said that number of increased targeted attacks in the Middle East was notable and that trend is likely to stay.

On a global level, he said the average demand for a ransom is about $6 million, up 36 per cent from 2020.

“Our intelligence team is detecting more than 50 targeted ransomware attacks per week and over the year; we observed more than 2,700 big game hunting incidents. On a global scale as well as on a regional scale, we see a tendency for cyberattacks to grow in scale, in number and impact,” he said.

New wave of cyberattacks

When it comes to nation-state attacks on the Middle East, Daccache said that they have seen two main trends -one is the elevated exploit of known vulnerabilities by Chinese threat actors and secondly from Russia.

“We have seen Fancybear, from Russia, shifting from on-prem to cloud assets. We have to brace ourselves for a new wave of cyberattacks that does not target just endpoints but also networks, cloud workloads, SaaS applications. Bad guys are ready to hit enterprises that have digital footprints,” he said.

Organisations have to prepare for a wave of attacks from both nation-state and eCrime actors this year, he said, and from an eCrime perspective, hackers target Saudi Arabia, UAE, Egypt and Qatar more from the Middle East.

“The more you are exposed digitally, the more you are prone to cyberattacks,” he said.

When asked whether too much digitisation globally is creating an opportunity for hackers, he said: “absolutely yes”.

The reason, he said is that the more target organisations have, the more likely they have to succeed.

VPN gateways, cloud workloads, on-prem software, supply chain software, domain controllers and exchange servers are targeted.  

Digitisation poses risk

“The more digital assets we have and the more digital services we offer, the risk is bigger and we have to apply multiple layered defences around every digital solution that we adopt to maintain the same level of security when we expand our digital footprint,” Daccache said.

As the digital transformation is gaining pace, the cybersecurity solution providers and the hackers are also keeping pace, he said.

“The attacks are becoming more sophisticated. So, the cybersecurity solutions industry must become much more proactive to adapt to the fact that threat actors are also innovating like using machine learning and artificial intelligence and their form of threat intelligence and collaboration.

“We have seen the proliferation of access brokers and proliferation of tools that are at their disposal of eCrime actors. Cybersecurity needs to invest more in outlasting the threat actors. It is an everlasting cat and mouse game but we need to innovate to stop the modern threat actors,” he said.

However, he said that vendors that do not offer AI and ML capabilities will not be in the cybersecurity industry in the next couple of years.

The reason behind this, he said is that the traditional signature-based or rule-based solutions such as the AV, firewall is not really up to par with modern sophisticated attacks.

Skills gap to get worse

There is a shortage of cybersecurity skills globally and it is going to get worse, Daccache said and due to that CIOs and CISOs have to face difficult decisions around how to prioritise budget spending.  

“They have to look at options where they do not have to figure everything out on their own or build every capability on their own. While building their software, if you are not a very large company, outsourcing that service to a managed detection and response service can go a long way in giving you access to top security skills without having everything on your payroll,” he said.

So, he said that CIOs and CISOs need to spend their budget on areas that are of top priorities such as securing the endpoints, securing the cloud.

“So, you have to modernise the type of technologies that you use to stop modern attacks. Adopt more cloud-native technologies and less on-prem to protect your environment,” he said.

However, he said that there is a misconception that workloads in the cloud are protected by the cloud providers but that is not the case.

“You have to apply the same level or the same mindset that you use to protect your on-prem assets. There is no escape today from adopting cloud technologies. The cybersecurity teams of the organisations need to work hand in hand with the IT teams and business process owners to make sure that they cover the right cybersecurity measures at every step of the way in becoming more digital,” he said.

Consolidation to intensify

When asked whether there is a need for consolidation in the cybersecurity industry, Daccache believes that customers are tired of siloed solutions and whenever a breach happens, only a few providers have the solutions.

“That is why consolidation has started to appear in the market,” he said.

For example, EDR and endpoint security are merging into a single product, vulnerability management and asset discovery are becoming a feature on endpoint security.  

“The technology stack is becoming more condensed now and customers have to look only at fewer places. But this impacts the business of cybersecurity. So, I see the trend of bigger companies acquiring small ones is going to be a trend,” he said.

Recently, Google has signed an agreement to acquire cybersecurity company Mandiant, based in Virginia, in an all-cash transaction valued at $5.4 billion and Siemplify in January.

According to 451 Research, the first three quarters of last year saw 151 transactions, up from 94 for the same period in 2020, and the trend is likely to continue this year also.

Check Point is acquiring Israel-based Spectral, Web security and performance company Cloudflare has bought Vectrix, Forescout Technologies has acquired healthcare cybersecurity firm CyberMDX, Juniper Networks has acquired WiteSand, Nord Security and Surfshark have announced their merger.

Bad guys are becoming intelligeent

With the prevailing geopolitical tensions threatening to disrupt and undermine technology industries and spread well beyond national borders, experts said that there are concerns about cyberattacks, particularly on critical infrastructure space.

“Both Russia and Ukraine have a high level of expertise in information technology and computer hacking, thus, cyberwarfare can not only target big companies or government organisations; any small business involved in the public sector’s supply chain will also be vulnerable,” Mujumdar said.

Attackers are increasingly attempting to accomplish their objectives without writing malware to the endpoint, Daccache said and has observed that hackers are using legitimate credentials and built-in tools in a deliberate effort to evade detection by legacy antivirus products.

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Dedicated Web scrapers and parsers are needed for foreseeable future

  • AI and machine learning-based solutions are expected to make the scraping process easier.
  • Scraping, barring extreme regulatory oversight or a global apocalypse, is now forever.
  • Digitalisation, opening up of new markets and the importance of having even more data all go hand-in-hand.

Web scraping and crawling have played a major role in creating the internet we see today. While the technology, the process, and the results remain invisible to most, all of it is here to stay.

I’d even say that scraping will never go “out of fashion”, barring some extreme regulatory changes.

Of course, over its history, web scraping has undergone significant changes, primarily due to the ever-increasing complexity of the internet. I think relatively few remember the magnificent simplicity of web pages from the 90s. Scraping was a little easier back then.

Starting in tandem

If you were to ask around for the origin story of web scraping, most people would point to relatively new inventions or products. Most likely, you’d get the answer everyone knows – Google. It is the most successful crawling-based company, but far from the first.

As far as we know, the first web crawling application was developed in 1993. Matthew Gray built the fittingly named “Wanderer”, which was used to discover new websites and estimate the size of the World Wide Web. It should come as no surprise that Matthew is now the Engineering Director for Search at Google.

Evidently, web scraping kicked off soon after the creation of the internet (or, to be exact, the World Wide Web) in 1989. It took just a few odd years before someone started collecting data stored on the internet.

Of course, it was driven primarily by curiosity and passion. There was, likely, little financial value on the internet in 1993. In the age of Netscape Navigator, a lot of the websites were still far away from being something close to a business.

It didn’t take long before the usefulness of web scraping was discovered, though, as, in the same year, Jump Station launched – the first crawling-driven search engine. Upgrades, competitors, and new technologies followed suit.

Most of the search engines used rudimentary scraping to collect and index pages. Rankings were usually exploitable by stuffing in keywords everywhere. It was an issue that arose due to a lack of sophisticated data analysis.

What could be considered the most significant early advancement in scraping is Larry Page’s PageRank algorithm, which was adopted by Google. Instead of going purely by keywords, inbound and outbound links became a measure of a website’s importance.

The professional WWW

Yet, web scraping never really caught on back then. Search engines and companies that profit from data were the only ones that truly engaged with scraping and crawling. For a large part of the early history, there was no reason to do scraping for anyone else.

As the internet moved away from glorified TXT-files-as-websites, Geocities and AngelFire towards professionally built pages with payment gateways and products, business interest rose. A possibility to reach new audiences and buyers revealed itself. In turn, companies began turning to digital.

Suddenly, monitoring specific pages on the internet became something that might be useful. Data on the internet no longer was just information. Data had gained utility. It could be analysed for profit or research incentives.

There was (and still is) one problem, though. While regular internet users would create simplistic websites back in the day, doing business meant doing marketing and sales.

Companies had lifted all the best practices from regular advertising and moved it online. It meant shiny, sleek, and optimized websites. Ones optimized for viewing, browsing, and buying.

The professionalisation of the internet had led to the creation of websites that were much more than just glorified Excel spreadsheets. As a result, the underlying HTML became more intricate, which meant that data extraction became significantly more difficult.

We were left with an interesting dilemma. In one sense, the internet became a treasure trove of incredibly useful data.

On the other hand, getting to that data became unreasonably difficult. It was made even more complicated by the ever-increasing speed of changes that happen to websites.

Dedicated scraping

As a result, scraping had to become highly specialised and dedicated. Scrapers and parsers had to be written for specific websites. A lot of homebrew projects still go through the same process.

Funnily enough, many industry-level scrapers haven’t reached that much further. Some dedicated scrapers can take care of specified types of pages.

For example, at Oxylabs, we have SERP Scraper API, e-Commerce Scraper API, and Web Scraper API – dedicated scrapers for search engines, e-commerce pages, and generic websites respectively. 

These splits are required due to the nature of the pages. Product pages, by their end-goal, differ greatly from search engine pages, which make their structure different by necessity.

Theoretically, as the difference between page structures grow, so would the complexity of an all-in-one scraper and parser. Since so many types and variations of pages exist, the complexity of an all-in-one scraper and parser that never breaks would be near infinite.

In practice, that means dedicated scrapers and parsers are and will be required for the foreseeable future. There is some hope that AI and machine learning-based solutions might make the process easier. Our tests have shown some promising results for ML-based parsing.

Scraping is (now) forever

Some may say that there is a growing global demand for data. I think that it would be slightly misleading to assume that.

The demand for data has always existed and always will. There’s nothing more valuable for any activity, business or otherwise, than being able to understand the environment.

Sentiments about “growing demand for data” are not unlike looking into a warped mirror. What they reflect exists (and is true), but not in its entirety. Data has always been the foundation of business, research, and government. Even relatively simple businesses use ledgers, write invoices, and manage inventory.

As such data has always had its place. What changed with the appearance of the internet and the evolution of digital businesses is the breaking away from the restrictions of geographical space (and, in some sense, time). Businesses now don’t have to be attached to a physical location.

Businesses were, in some sense, liberated and granted better access to other markets.

On the other hand, more sources of data became relevant, because the field of competition and resources increased as well. As such, digitalisation accelerated the demand for data.

Previously, there was no reason to compete with a business on the other end of the world. Any data about them might have been interesting at best, useless at worst. Now, such data is interesting at worst and vital at best.

Web scraping is the way to fill in that demand. There’s no reason to believe the demand will decelerate, either. Digitalisation, the opening up of new markets and the importance of having even more data all go hand-in-hand. Thus, web scraping, barring extreme regulatory oversight or a global apocalypse, is now forever.

  • The writer is the Chief Operating Officer at Oxylabs.io, a company specialising in web data gathering. 

Cryptocurrencies steal limelight amidst Russia-Ukraine turmoil

  • Events in the war-torn countries may act as a catalyst for cryptocurrencies, GlobalData says
  • Banks and oligarchs may use cryptocurrency as an alternate means of moving assets in and out of the country due to the ban of Russian banks from the SWIFT.
  • Scorching-hot inflation will continue to support Bitcoin prices in the coming months as investors await a crucial statement by the US FED on Wednesday.

Cryptocurrencies have become a prominent feature and can potentially emerge as an alternative payment mechanism amid the ongoing Russia-Ukraine geopolitical turmoil, industry experts said.

Manish Dixit, Principal Disruptive Tech Analyst at data analytics company GlobalData, said that cryptocurrency is politically unbiased and is gradually gaining traction.

While the US Federation has emphasised the importance of regulation, he said that events in war-torn countries may act as a catalyst for cryptocurrencies.

“Following the ban of Russian banks from the SWIFT interbank settlement system, banks and oligarchs may use cryptocurrency as an alternate means of moving assets in and out of the country,” he said.

Nigel Green, CEO of deVere Group, said that scorching-hot inflation will continue to support Bitcoin prices in the coming months as investors await a crucial statement by the US Federal Reserve on Wednesday.

 “The Federal Reserve’s plans for the first interest rate hike since before the pandemic have been well signalled in advance of the official announcement on Wednesday, and it has been priced-in by the markets.

“However, investors will be closely monitoring the US central bank’s statement and analysis for guidance on how it stands on the war in Ukraine and how this could impact the trajectory for other interest rate hikes this year,” he said.

Bitcoin: A credible hedge

As inflation continues to run hot in the coming months, Green said that the price of Bitcoin will continue to be supported as investors look to protect their purchasing power by moving out of cash and into the store of value investments.

“Bitcoin is regarded as a credible hedge against inflation for three key reasons. First, its scarcity – a limited supply of 21 million means that higher demand will push prices up. Second, its accessibility – as an asset it has value and is accepted by the market. And third, its durability – Bitcoin will continue to attract more demand over time,” he said.

After Ukraine’s appeal for cryptocurrency donations, more than $50 million worth of cryptocurrency poured in. Ukraine also plans to mint NFTs to fund its military.

Crypto trading soars in Russia

Meanwhile, cryptocurrency trading in Russia has soared as the rouble continues to be battered by the sanctions aimed at constraining Russia’s economy and severing it from the global financial system.

 “Cryptocurrency-related conversation on Twitter after the start of the Russia-Ukraine conflict revolved around crypto trading of Russia and Ukraine, cryptocurrency donations raised by Ukraine, ban of Russia from SWIFT, sanctions on Russia due to invasion of Ukraine, and whether the use of cryptocurrencies help Russia to evade it,” he said.

Rapid rouble inflation has adversely affected the Russian consumers, with the rouble hitting a 10-year low against the US dollar. This can enable Russian consumers to turn to cryptocurrencies. Countries such as Iran have previously been accused of using cryptocurrencies to bypass sanctions.

Mukesh Singh, Senior Disruptive Tech Analyst at GlobalData, said that Ukrainian citizens may benefit from cryptocurrency as they can convert their wealth into cryptocurrencies and curtail the risk of a banking system collapse.

Moreover, he said that cryptocurrencies can help Russians to evade the crashing rouble.

 “The benefits that cryptocurrencies bring to the current conflict may pave the way for them to become more widely recognised. However, for cryptocurrencies to enter mainstream, countries across the world need to develop a global regulation standard,” he added.

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UAE-based fintech startup Alaan raises $2.5m to serve SMEs in the Mideast

  • Platform enables businesses to manage expenses smartly, seamlessly, and digitise their payment flow.
  • In the UAE, over 80% of consumer payments are digital but when it comes to business payments, still the old world of offline payments still rules, CEO says.

Dubai-headquartered Alaan, a fintech and corporate spend-management platform, has raised $2.5 million in its latest funding round to expand its headcount and scale in multiple markets across the Middle East.

Founded in 2021, the Seed round was led by 468 Capital, Global Founders Capital and Presight Capital, with participation from a number of angel investors including Mato Peric, Erik Podzuweit, and Florian Prucker, founders of Scalable Capital as well as Philippe Teixeira da Mota, founder of Hedosophia.

 “Our vision is to offer SMEs and entrepreneurs an innovative platform to manage company spend, be it through card rails or account-to-account rails. In markets such as the UAE, over 80 per cent of consumer payments are digital. But when it comes to business payments, we haven’t seen the substantial transformation, and the old world of offline payments still rules,” Parthi Duraisamy, CEO and Co-Founder of Alaan, said.

This is where Alaan comes in, he said and enables businesses to manage expenses smartly, seamlessly, and digitise their payment flow.

Frustrating processes

Alaan instantly issues virtual cards in multiple currencies including UAE dirhams, Saudi riyals, and US dollars for e-commerce transactions, SaaS subscriptions, vendor payments, or in-store purchases.

The platform also eliminates expense reports and automates bookkeeping tasks via seamless integration with various accounting solution providers.

“Every company in the region uses different tools for payments, with finance teams spending hours working on manual tasks. Although more than 97 per cent of all business entities in the Middle East are SMEs, they are largely underserved by traditional financial institutions,” Ludwig Ensthaler, General Partner at 468 Capital, said.

Alaan has partnered with multiple issuers in several countries across the region to be able to issue corporate cards and open banking players for seamless invoice payments.

While in stealth mode over the last six months, Alaan built the product and finalised partnerships with regulated financial institutions to enable product launch.

“We founded Alaan after experiencing first-hand the frustrating expense and invoice management processes. We have solved critical pain points in the end-to-end payment flow by building a software layer on top of the regulated banking infrastructure,” Karun Kurien, Co-founder and Head of Product & Technology of Alaan, said.