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Can NFTs be the new gold of crypto economy?

  • NFTs are evolving to bridge this gap by taking advantage of blockchain’s properties like provenance and scarcity.
  • Beyond art, several industries including entertainment, fashion, finance, gaming, healthcare, insurance, music, real estate, and sports have discovered various use cases of NFTs.

It is often difficult to claim the ownership of assets and differentiate them in the current digital world and there is a growing need to replicate crucial properties of physical assets like proof of ownership and uniqueness.

For instance, a copy of a file like a JPG, for instance, is the same as the original.

NFTs (non-fungible tokens) are evolving to bridge this gap by taking advantage of blockchain’s properties like provenance and scarcity.

A non-fungible token is a unit of data stored on a digital ledger, called a blockchain that certifies a digital asset to be unique and therefore not interchangeable. 

They [NFTs] have proven to be fascinating for artists as they found new ways to sell their creative digital work. Beyond art, several industries including entertainment, fashion, finance, gaming, healthcare, insurance, music, real estate, and sports have discovered various use cases of NFTs.

The music industry has already had the likes of Snoop Dogg, Lionel Richie, Boy George, Grimes and Kings of Leon rake in millions by selling music and art as NFTs.

Amitabh Bachchan to launch NFTs

Amitabh Bachchan has become the first Bollywood actor to launch his own NFTs with BeyondLife.club.

Rhiti Entertainment’s BeyondLife.club has partnered with GuardianLink.io to offer a platform to global artists, celebrities and athletes to launch their first-ever NFTs.

However, Bachchan is not the only Indian actor taking a dip into the NFT world. Sunny Leone is also going to launch NFTs on her own website and said that each of her NFT will be 100 per cent unique from another and will have different levels.

Besides, there is Diginoor.io, an official NFT platform created by Yash Rathod and Shaamil Karim to officially trade licensed movie collectibles.
It announced early in July to launch NFT collectibles from Rajinikanth starrer Sivaji The Boss.

Challenges

Kiran Raj, Principal Disruptive Tech Analyst at GlobalData, said that 2021 looks to be promising for non-fungible tokens (NFTs) as their use cases are slowly spreading to new domains and hold a promise to redefine the ownership of digital assets that can result in novel business models.

However, he said that NFT adoption as a mainstream technology can be challenged by caveats like lack of scalability, high transaction fees, high energy consumption, and unsatisfying user experiences.

“If such roadblocks are addressed, more business leaders would be inspired to investigate the potential of NFTs to convert into new corporate functioning models,” he said.

 “NFTs, in essence, can meet this need with their blockchain-powered unique properties like provenance and scarcity. Slowly but surely, they are evolving to be much bigger than an art fad as their real-time use cases thrust forward in multiple industries,” Raj said.

Moreover, he said that startups and corporates are leveraging NFTs to change the ownership of digital assets.

Future potential of NFTs in key areas

Entertainment: NFTs enable entertainment companies to rebuild fan economies with limited-edition content and collectibles as a new mechanism of storytelling. American startup Curio creates officially licensed digital collectibles from a host of popular and legendary television shows, blockbuster movies, comic books, and generative avatars. Its partners include popular names in the industry like Universal Pictures, Fremantle, Dark Horse Comics, and Heavy Metal.

Finance: The most straightforward use case of NFTs in decentralized finance is obtaining loans against valuable digital assets without selling them. South Africa’s NFT marketplace NFTfi allows users to put up their NFT assets like art as collateral for a loan or offer loans to other users on their NFTs. The startup boasts a total loan volume of more than $12 million on its platform so far.

Healthcare: Genetic testing facilities have been sharing our DNA with big pharma companies to cut off years in drug research. However, it often raises concerns on how these companies sell our most personal data for huge profits without passing any benefits to us.

London startup Shivom claims to be the world’s first NFT marketplace for genomic data that can offer transparency and complete control on our DNA data, which allows earning from it. This way, NFTs can encourage genetic data sharing and significantly contribute to precision medicine.

Real estate: Albeit in its fancy, virtual real estate is evolving as a comparable asset class to traditional real estate. Brazil’s Decentraland enables the purchase of virtual lands in the form of NFTs.

In July 2021, a piece of virtual land on the platform was sold for nearly $1 million. Sotheby’s, a premier auction firm for art and luxury, has also launched a virtual replica of its London office on Decentraland.

Which are the ransomware groups trying to become the next key players?

  • With major ransomware groups such as REvil and Darkside lying low or rebranding to evade law enforcement heat and media attention, new groups will emerge to replace the ones that are no longer actively targeting victims.
  • Cybercriminals have implemented devious new cyber extortion techniques as average ransom demand increased by 518 per cent in the first half of this year.

Cybercriminals have employed increasingly aggressive tactics to coerce organisations into paying larger ransoms and there is no respite.

Average ransomware payments have climbed 82 per cent since 2020 to a record $570,000 in the first half of 2021, as cybercriminals employed increasingly aggressive tactics to coerce organisations into paying larger ransoms.

Cybercriminals have implemented devious new cyber extortion techniques as average ransom demand increased by 518 per cent in the first half of this year to $5.3 million compared to $847,000 in the first half of 2020.

With major ransomware groups such as REvil and Darkside lying low or rebranding to evade law enforcement heat and media attention, new groups will emerge to replace the ones that are no longer actively targeting victims.

While LockBit and HelloKitty have been previously active, their recent evolution makes them a good example of how old groups can re-emerge and remain persistent threats. 

Doel Santos, Threat Intelligence Analyst, and  Ruchna Nigam, Principal Threat Researcher, at Unit 42, the threat intelligence team of Palo Alto Networks, chalk out the four emerging ransomware groups that are currently affecting organisations, their mode of operations and impacted countries.

Four emerging ransomware groups

AvosLocker: A new ransomware that was first observed on July 4, 2021, and follows the ransomware-as-a-service (RaaS) model.

The ransomware operator of the same name, avos, advertised their affiliate program on Dread, a Reddit-like dark web discussion forum featuring news and sub-dreads around darknet markets.

The announcement of the program includes information about the features of the ransomware and lets affiliates know that AvosLocker operators will take care of negotiation and extortion practices.

The user Avos has also been observed trying to recruit individuals on the Russian forum XSS. Like many of its competitors, AvosLocker offers technical support to help victims recover after they’ve been attacked with encryption software that the group claims is “fail-proof,” has low detection rates and is capable of handling large files.

AvosLocker, when executed, first opens a Windows shell showing the progress of the encryption process. After encryption is complete, it then appends the .avos extension to the encrypted files and drops the ransom note “GET_YOUR_FILES_BACK.TXT” in every encrypted directory.

AvosLocker increases the ransom price if the victim doesn’t pay in the designated time.

This group has already affected seven organisations – two law firms, one in the UK and one in the US; a logistics company in Spain; a real estate agency in Belgium; a holdings company in Turkey; a Syrian transportation organization and a city in the US.

Some of the leaked data displayed on their site include private organisation documents and personal identifiable information.

AvosLocker’s first site post, on January 1, 2021, was an announcement that the site was officially online. The user avos also announced they started leaking data on multiple sub-dreads as well.

This ransomware also has an extortion site, which claims to have impacted six organisations in the following countries: the US, the UK, the UAE, Belgium, Spain and Lebanon. Their initial ransom demands range from $50,000 to $75,000.

Hive Ransomware: It is double-extortion ransomware that started operations in June this year and has already shown notable disregard for its victims’ welfare, attacking organisations including healthcare providers and mid-size organisations ill-equipped for managing a ransomware attack.

Hive uses all tools available in the extortion toolset to create pressure on the victim, including the date of initial compromise, countdown, the date the leak was disclosed on their site, and even the option to share the disclosed leak on social media.

When this ransomware is executed, it drops two batch scripts. The first script, hive.bat, tries to delete itself, and the second script is in charge of deleting the shadow copies of the system (shadow.bat).

Hive ransomware adds the [randomized characters].hive extension to the encrypted files and drops a ransom note titled “HOW_TO_DECRYPT.txt” containing instructions and guidelines to prevent data loss.

The ransom note includes a generated login credential for the victim to chat with what the threat actors claim is their “sales” department.

The TOR link directs the “customer” to a login page, and after the credentials are submitted, it opens up a chat room for communication between the operators and the victim.

Hive published their first victim on their leak site, Hive Leaks, in late June. Since then, 28 victims have been published on the Hive Leaks site, including a European airline company and three US-based organisations, one each in hardware retail, manufacturing and law. The posts include the date and time the victim was affected.

HelloKitty: It is not a new ransomware group; it can be tracked as early as 2020, mainly targeting Windows systems.

The malware family got its name due to its use of a Mutex with the same name: HelloKittyMutex. The ransomware samples seem to evolve quickly and frequently, with different versions making use of the .crypted or .kitty file extensions for encrypted files.

Some newer samples make use of a Golang packer that ensures the final ransomware code is only loaded in memory, most likely to evade detection by security solutions.

However, in July, a Linux variant of HelloKitty targeting VMware’s ESXi hypervisor, which is widely used in cloud and on-premises data centres.

Starting in March, the samples began targeting ESXi, a target of choice for recent Linux ransomware variants.

Oddly enough, the preferred mode of communication shared by attackers in the ransom notes across the different samples is a mix between TOR URLs and victim-specific Protonmail email addresses.

This could indicate different campaigns or even entirely different threat actors making use of the same malware codebase. Since the samples we found contained victim-specific ransom notes, we were able to get an idea of the ransomware’s targets.

The operators behind HelloKitty are also open to using bitcoin (BTC), but they charge higher for bitcoin transactions due to its associated fees.

The ransomware makes use of the Elliptic Curve Digital Signature Algorithm (ECDSA) for encrypting files using functions from the shared library libcrypto.so for encryption. The encrypted file is saved with the extension .crypt.

Each encrypted file has a corresponding file with the extension “.README_TO_RESTORE” containing the ransom note.

Six organisations are impacted by Hello Kitty, including Italian and Dutch pharmaceutical organizations, a Germany-based manufacturer, an Australian industrial automation solutions organization, and a medical office and a stockbroker in the US.

One sample, oddly enough, didn’t contain any contact information in its ransom note.

The highest ransom demand observed from this group was $10 million, but at the time of writing, the threat actors have only received three transactions that sum up to about $1.48 million.

LockBit 2.0: Previously known as ABCD ransomware is a three-year-old RaaS operator that has been linked to some high-profile attacks lately following the June launch of a slick marketing campaign to recruit new affiliates.

It claims to offer the fastest encryption on the ransomware market.

While LockBit has been known for some time, they have recently progressed to LockBit 2.0. In June 2021, the operators behind this ransomware revamped their site and rebranded it as LockBit 2.0.

When LockBit is executed, it starts encrypting files and appends the .lockbit extension. Additionally, the ransomware changes the icon of the encrypted file to the LockBit 2.0 logo.

After encryption is complete, LockBit then drops the ransom note titled, Restore-My-Files.txt.

Similar to REvil, LockBit 2.0 ransomware modifies the victim’s desktop wallpaper if the encryption process is successful, making the victim aware of their compromise.

The wallpaper also includes an advertisement aimed at encouraging insider threats that all organisations could fall prey to.

The advertisement states that the threat actors are interested in methods of access, such as RDP, VPN and corporate email credentials. In exchange, they offer a cut of the paid ransom.

If the victim wants to communicate with Lockbit operators to get their data back, the operators include a “Decryption ID” and a TOR link (and their clearnet mirror: decoding[.]at) on the ransom note. This information allows the user to log in and start the negotiation process.

LockBit 2.0 has impacted multiple industries – 52 victims are listed on the group’s leak site. Its victims include organizations in the US, Mexico, Belgium, Argentina, Malaysia, Australia, Brazil, Switzerland, Germany, Italy, Austria, Romania and the UK.

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Augmented reality-based devices to replace smartphones in future

  • Upcoming metaverse platforms will integrate AR-related technologies, helping to bring AR to the fore.
  • AR market will be a $152b industry by 2030, a whopping 22-fold growth, compared to $7b in 2020.
  • The high cost of headsets and smart glasses will be a barrier to widespread adoption in the short term but by 2030, enterprises will account for the largest share of the AR market by revenue.

Augmented reality (AR) devices are certain to pose a threat and replace smartphones one day but that is still some years away from reality.

Imagine wearing a pair of glasses with the computing power of a smartphone. It is activated by your voice and recognises what you see, where you are, and the context in which you are operating. Such a device can replace the smartphone as the primary connected device users carry around.

There is no doubt that augmented reality (AR) has become a popular tool for entertainment – whether it is helping gamers see their favourite Pokémon wandering around their local neighbourhood or having a good laugh seeing yourself sporting dog ears using facial recognition software.

However, according to research firm GlobalData, AR is expected to take the reins and go from these humble beginnings to one day replacing smartphones.

Rupantar Guha, Associate Project Manager for the Thematic Team at GlobalData, said that smartphones are currently used to support AR applications in both the consumer and enterprise markets.

“However, first-mover advantage in AR is such a valuable prize that every large technology company is investing significantly in this theme. AR market will be a $152 billion industry by 2030, a whopping 22-fold growth,” he said.

The AR market was worth $7 billion in 2020 and will expand at an impressive compound annual growth rate (CAGR) of 36 per cent over the next ten years.

Critical component

With the metaverse mega theme looming and the tech’s part to play in the future of work, he said that AR will be one of the most disruptive technologies of “our time”.

A survey conducted by the research firm in the second quarter showed that augmented reality (AR) became the most disruptive emerging technology by overtaking artificial intelligence.

“AR is evolving into a utility in specific consumer and enterprise applications. On the consumer front, AR is primarily used in social media, gaming and e-commerce. While Pokémon Go and Snapchat Lenses have helped popularise AR as a tool for entertainment, e-commerce is using it as a utility,” Guha said.

It will be a critical component of the “metaverse” – the next mega-theme that big tech has in its sights; he said and added that the upcoming metaverse platforms will integrate AR-related technologies, helping to bring AR to the fore.

Covid-19 has fueled enterprise adoption of AR across sectors such as healthcare, law enforcement, and manufacturing – mainly for remote collaboration. Businesses will continue to adopt AR in the coming years, but the high cost of headsets and smart glasses will be a barrier to widespread adoption in the short term,” he said.

However, by 2030, he said that enterprises will account for the largest share of the AR market by revenue.

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Mainland China and Europe hold 87% of electric vehicle sales in first half

  • EV sales jump 160% to 2.6m compared to 26% growth in total global car market.
  • 1.1m EV cars sold in Mainland China and 1m in Europe.
  • Tiny Hongguang Mini EV from Wuling is currently outselling all other EVs in the market.
  • Four of the top 10 best-selling EVs in the first half were small city cars.
  • Tesla, which continues to dominate the US market, has been overtaken by VW in Europe.

Sales of electric vehicles (EVs) in the two major markets – Mainland China and Europe – represented a combined 87 per cent of sales worldwide in the first half of the year.

The growth of EV sales far exceeded that of the total global car market, which was up 26 per cent, with demand returning as Covid-19 restrictions eased in many markets, though overall car sales are still below pre-pandemic levels.

Despite a global shortage of components, production interruptions due to the pandemic, and the longer-term weakness in the overall market, the EV sector continued to be a bright spot in the industry in the first half.

2.6 million EVs were sold on a global basis, up 160 per cent compared to the same period a year ago.

Chris Jones, Chief Analyst and Vice-President for Automotive and Emobility at Canalys, said that demand for EVs remains buoyant in Mainland China, 1.1 million were sold in the first half – nearly as many as were sold in the whole of 2020.

“Only six per cent of cars sold in 2020 in Mainland China were EVs – it will be more than double that for full-year 2021,” he said.

Mainland China accounted for 12 per cent of all passenger cars sold there while 1 million EVs were sold in Europe, accounting for 15 per cent of new cars.

In comparison, the US EV market continues to lag. 250,000 EVs were sold in the US in the first half, just three per cent of new cars sold.

Small city cars in spotlight

Tesla, which continues to dominate the US market, has been overtaken in Europe and holds 15 per cent of the global share, followed by Volkswagen Group with a 13 per cent market share and the leader in Europe,  SGMW, the combination of SAIC, GM and Wuling, came third with an 11 per cent market share, BMW Group and Stellantis with six per cent share respectively.

Tesla’s success in Mainland China has motivated Chinese carmakers to quickly expand their EV offerings.

EVs from brands such as Aion, BYD, Li Xiang, NIO and Xpeng are selling well, but it is the tiny Hongguang Mini EV from Wuling that is currently outselling all other EVs on the market.

Four of the top 10 best-selling EVs in the first half were small city cars.

With strong consumer demand for EVs and huge long-term opportunities, one of China’s most successful consumer technology companies, Xiaomi, has set its sights on the Chinese EV market with a proposed $10 billion investment.

“It is not surprising that Xiaomi is interested in the EV market, but if it wants to compete in the premium sector, it must match or beat Tesla for technology, and match or beat it on price – not easy with your first car,” Jones said.

Greater choice for consumers

Sandy Fitzpatrick, VP, Automotive and Emobility at Canalys, said that in some European countries, EVs represent more than a quarter of new cars sold.

Norway remains the global leader for EV adoption at over 80 per cent of new car sales.

Fitzpatrick said that companies are expanding their EV line-ups, offering consumers greater choice.

“The European Union has set emissions targets for carmakers. Individual European countries offer consumer incentives and have set targets to ban the sale of combustion engine vehicles. The challenge for the carmakers is keeping up with EV demand during the component shortage crisis,” she said.

Recognising the poor EV uptake in the US, particularly compared with Mainland China, President Biden has proposed a $174 billion investment with incentives and substantial charging infrastructure deployments to “win the EV market” and has committed to 40 per cent to 50 per cent of all new cars sales being EVs by 2030.

When governments commit to supporting the EV market with incentives, targets, penalties and investment, Fitzpatrick said that consumer adoption will increase – but it will not happen overnight, especially in the diverse US market.

 “One of the reasons for the slow uptake of EVs in the US is limited vehicle choice. But carmakers are set to launch the first EVs in the hugely popular pick-up truck segment in the US soon. If they’re successful, the perception of EVs should quickly change,” she said.

Masuku aims to become the most sustainable mask brand

  • The joint venture was created by supermodel and entrepreneur Natalia Vodianova and Pentatonic.
  • Its next products Masuku Daily and Flat Fold will be launched soon.
  • Masuku wants to partner with globally-renowned institutions and organisations to develop future generations of high-tech sustainable filtration devices.

It is estimated that more than three million face masks are disposed of every minute globally and it takes up to 450 years to decompose, representing catastrophic ecological impact and staggering pollution in our oceans, waterways and land environments.

One company that is trying to make a difference is the UK-based Masuku, whose masks are made of compostable materials to safeguard the health of the planet as well as the people.

Masuku is named after the Japanese word for ‘mask’.

The scientists at the start-up have completely reinvented the mask and when littered, it leaves behind no trace, unlike other masks which may deteriorate but are not bio-compatible and can leaving behind microplastics.

The joint venture was created by supermodel and entrepreneur Natalia Vodianova and Pentatonic, a design and technology company that operates in the circular economy, based in Britain.

Speaking to TechChannel News, Johann Boedecker, CEO and co-founder of Pentatonic, said that he and Vodianova met in 2018 and joined forces intending to reinvent the category ‘from scratch, and after two years of development was born.

“She [Vodianova] has been looking to create a sustainable alternative to everyday masks in 2016, and had very high standards for performance and sustainability. She designed the mask.  Her basic insights were that people need masks for air filtration to protect against airborne pathogens, allergens and pollutants,” he said.

At the same time, he said that Pentatonic could invent the air filtration technology that did not exist today. 

Patented technology

The company has patented its nano-fibre filtration material, which is created from a newly developed electrospinning process. In this process, bio-based polymers are spun into nano-fibres using a high electric voltage.

The electrospinning method creates a uniform membrane that is lighter than conventional melt-blown membranes by up to 15 times and provides a significant upgrade on filtration efficiency. This technology operates similarly to how a spider web catches particles, making for stronger protection.

Johann Boedecker, CEO and co-founder of Pentatonic.

 “We started the project with a seven-figure R&D budget in 2018. But the biggest question was how to convince westerns to wear a mask back then when we did not have the Covid-19 pandemic. The core difference, when compared to the products available, is the unique filtration technology.

“We deployed a process that is not used before and has better filtration, more breathability, comfort and style. Its membranes are between 100 and 150 times lighter than the filters in masks that you wear today,” he said.

The company’s first product, Masuku One, which is equivalent to FFP2 standards,  features a ‘spacer mesh’ fabric cover, made from 100 per cent recycled performance polymer and optimised for airflow.

The material is heat-pressed into a shell-like shape and equipped with soft guard fabric on the side in contact with the skin. The ear-loops are also made from recycled materials and feature four 360-degree joints for a personalised fit.

Each country has its certification standards for different masks. In Europe, EN 14683 is the standard for surgical masks, whereas China uses the YY 0469 standard. China uses the KN standard (KN95) and the US uses the N standard (N95) for respirator masks.

The standard for single-use masks is the lowest for filtration effectiveness while surgical masks have higher requirements, and respirators have the highest requirements.

FFP2 is the standard recommended by WHO (World Health Organisation) during pandemics and is normally used in healthcare settings during influenza outbreaks. Masuku Surgical masks possess FFP1 efficiency.

Eyes partnerships

“Most of the masks, similar to N95, KN95 or FFP2, use a mixture of several thermal plastics in the filtration membrane.  Some of the plastics used do not decompose. We can design to any level of filtration. When you pass the tests like N95, KN95 or FFP2, which are roughly equivalent to most standards, you don’t tell the public how much better your product is,” Boedecker said.

Moreover, he said that they can develop masks based on FFP1, FFP2 or FFP3 standards.

“One thing that we have invested heavily is breathability with the same level of protection. Each component has been re-engineered and selected for specific performance criteria and can be broken down naturally and metabolised by bacteria. The consumer no longer has to choose between protecting themselves and protecting the planet,” he said.

In the next couple of days, the startup will be launching Masaku Daily, which is an FFP2-standard mask for daily use.

“It will have all the features similar to Masaku One but it needs to be changed daily, similar to a surgical mask. Masaku Daily, which can compost in just months in water, earth, a plant pot, and alongside household food waste, ranges from $1 to $2,” Boedecker said.

Out of the $10 the startup makes, $9 goes to R&D and human resources and $1 for marketing.

The company’s next product – Flat Fold – mask, rated similar to surgical style, is expected to launch later this summer or early autumn.

Boedecker said the filtration material used to make Masuku Flat Fold is optimised to FFP2 standard and has a filtration efficiency of over 94 per cent.

“We aim to become the best brand for face masks. We want to partner with globally-renowned institutions and organisations to develop future generations of high-tech sustainable filtration devices,” he said.

India to hold 6.1% of global 5G smartphone market share this year

  • Global 5G shipment volume will grow to 570m units, up 123.4% from last year.
  • By the end of 2022, 5G units are expected to make up more than half of all smartphone shipments with a 54.1% share.
  • 5G shipments continue to be a primary driver of 2021 growth as both vendors and channels focus on 5G devices that carry a significantly higher average selling price than older 4G devices.
  • Smartphone shipments are expected to grow 7.4% in 202 to reach 1.37b units, followed by 3.4% growth in 2022 and 2023, respectively.
  • This year’s growth can be attributed to a healthy 13.8% growth from iOS devices combined with 6.2% growth from Android.

China will continue to lead the market with 47.1 per cent of the 5G global market share this year, followed by the US at 16 per cent, India at 6.1 per cent and Japan at 4.1 per cent.

According to research firm International Data Corporation, 5G shipments continue to be a primary driver of 2021 growth as both vendors and channels focus on 5G devices that carry a significantly higher average selling price (ASP) than older 4G devices.

The ASP of a 5G smartphone will reach $634 in 2021, which is flat from $632 in 2020.

However, 4G devices continue to witness a massive price decline as the ASP drops to $206, representing a nearly 30 per cent decline from last year ($277).

As a result, the total 5G shipment volume will grow to 570 million units, up 123.4 per cent from last year. By the end of 2022, 5G units are expected to make up more than half of all smartphone shipments with a 54.1 per cent share.

Premium phones fuel growth

“Despite the ongoing issues surrounding the pandemic and the Delta variant, consumers are continuing to upgrade to more premium smartphones this year,” Anthony Scarsella, research director at IDC, said.

Moreover, he said that premium smartphones (priced at more than $1000) continued to grow in the second quarter as the segment displayed 116 per cent growth from last year.

“ASPs across the entire market climbed 9 per cent as buyer preferences trend towards more costly 5G models than entry-level devices, he said.

Smartphone shipments are expected to grow 7.4 per cent in 2021, reaching 1.37 billion units, followed by 3.4 per cent growth in 2022 and 2023, respectively.

The 7.4 per cent growth can be attributed to a healthy 13.8 per cent growth from iOS devices combined with 6.2 per cent growth from Android.

Markets fuelling the recovery

Although Covid-19 drastically impacted 2020 shipments, 2021 shipments have managed to display minimal growth compared to 2019 (pre-pandemic) volumes, giving us a more accurate view of the state of the market.

The world’s largest markets – China, the United States, and Western Europe – will still be down from 2019, but growing markets such as India, Japan, the Middle East, and Africa are fueling the recovery.

Ryan Reith,  Group Vice-President with IDC, said that the smartphone market was better prepared from a supply chain perspective heading into 2020 given almost all regions were expecting to grow and vendors were preparing accordingly.

“2020 was a bust due to the pandemic but all of the top brands continued forward with their production plans with the main difference that the timeline was pushed out. Therefore, we are at a point where inventory levels are much healthier than PCs and some other adjacent markets and we are seeing the resilience of consumer demand in recent quarterly results,” he said.