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The future of work in the age of AI

  • Digital tools can help individuals and organisations work more efficiently and effectively, without burning out or sacrificing work-life balance
  • AI tools can analyse and process vast amounts of data at a microscopic level, while eliminating the margin of human error.
  • Roles that require people management, niche expertise, and interfacing with stakeholders are less susceptible to automation, as these ‘soft’, interpersonal skills are still the sole domain of us humans.

From chatbots to virtual assistants, there’s no denying that artificial intelligence (AI) is already deeply imbedded in our day-to-day lives.

When we talk about AI, however, there still seems to be an undercurrent of fear that ‘the robots are coming for our jobs’.

And while it’s true that some roles will be made obsolete as technology continues to evolve, it’s not all doom and gloom.

In fact, I believe the benefits of AI in the workplace far outweigh the potential threats, especially if we use AI tools to our own advantage to improve our work-life balance.

Karl Escritt, CEO of Like Digital & Partners.

To put AI’s role in the future of work in perspective, a recent report by McKinsey suggests that about half the activities currently carried out by the world’s workers could be automated – the key word here being ‘activities’, not jobs.

The authors predict that about 30 per cent of the activities in 60 per cent of occupations could be automated by 2030.

The report states that “nearly all occupations will be affected by automation, but only about 5 per cent of occupations could be fully automated by currently demonstrated technologies.”

Work-life balance

Some industries will be harder hit than others, with greater scope to replace repetitive manual tasks with automation.

Roles that require people management, niche expertise, and interfacing with stakeholders are less susceptible to automation, as these ‘soft’, interpersonal skills are still the sole domain of us humans.

So how do we future proof ourselves and ensure we’re harnessing the powers of AI, rather than pushing against them?

Here are some of the ways digital tools can help us work more efficiently and effectively, freeing us up to spend more time ideating, collaborating, and creating, and promoting a greater work-life balance.

Automation of routine tasks

One of the most obvious and far-reaching benefits of AI is the automation of routine and repetitive tasks.

There are a range of AI-driven tools already on the market that can help streamline your more monotonous daily tasks, such as data entry, summarising articles and drafting emails, boosting your productivity and freeing you up to perform more fulfilling activities. 

Project management tools

In an office or team environment, AI-powered project-management tools can streamline workflows and enhance collaboration, reducing administrative responsibilities to allow more bandwidth for creativity and execution.

From summarising meeting notes to estimating project costs and forecasting resource needs, the best AI project-management tools are like having a whole team of PMs at your fingertips.

Supporting mental wellbeing

Employers can help ensure their teams are at the top of their game with AI tools dedicated to workplace mental health and wellbeing.

From platforms designed to recognise emotions and detect early signs of burnout, to virtual coaching programmes and AI-powered EAPs (Employee Assistance Programmes), there are a host of ways employers can use AI to support and nurture their teams.

Enhanced decision making

In our always-on lives, there simply aren’t enough minutes in the day to process all the strands of information available to us.

AI algorithms can help professionals make more informed decisions by analysing huge streams of data, often in the amount of time it takes to make a coffee. 

Time-management

Even the most organised among us can benefit from enhanced time management to free up some much-needed minutes in our days.

AI tools such as virtual assistants and smart calendars that more efficiently schedule your tasks allow you to prioritise your workload more effectively and make more time for the things that really matter in life, such as family, friends, and fitness.

Streamlined communication

AI is already shaping the way we write, from using predictive text in your iPhone messages to Gmail’s email composer – and saving us time in the process.

Many of us are also starting to dabble with AI-powered language models such as ChatGPT, which can answer technical questions, write our weekly meal plans, and process vast amounts of information into more digestible content forms.

When used and attributed correctly, these tools can save us time and streamline our communication.

Enhanced diagnostics

While AI is great for streamlining repetitive basic tasks, at the other end of the spectrum it is bringing previously unimaginable levels of accuracy and insight into an array of fields, from medicine to the military.

AI tools can analyse and process vast amounts of data at a microscopic level, while eliminating the margin of human error.

When it comes to medical diagnostics, AI is being used to review X-rays, MRIs, and CT scans, flag abnormalities for early detection of diseases, and use algorithms to diagnose and treat patients. And surely improving our health and longevity is the biggest key to achieving work-life balance.

  • Karl Escritt is the CEO of Like Digital & Partners, the agency that offers expert digital transformation services to the world’s leading luxury brands.

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Wellx selected from GCC to join Google’s accelerator programme

  • Google’s AI for Health programme is created to harness the full potential of AI in the healthcare and wellbeing space to make it more accessible and accurate for everyone.  
  • The program also includes one-on-one mentorship sessions and technical project support from experts at Google Research, Google Health, Verily, Fitbit, Google DeepMind and more.

UAE-based InsurTech platform Wellx is the only startup selected from the GCC region to join the Google for Startups: AI for Health programme.

Google’s accelerator programme was created to support startups and help them harness the full potential of AI in the healthcare and wellbeing space to make it more accessible and accurate for everyone around the world.  

Wellx joins 30 other startups from around the world as part of this three-month programme, consisting of virtual workshops on best practices for AI and leadership development, responsible innovation, and product design and customer acquisition. 

Co-created by Vaibhav Kashyap, Javed Akberali and Dr. Anushka Patchava, Wellx brings embedded behavioural science and gamification direct to the consumer, and through personalised rewards, empowers and incentivises long-lasting sustainable habit formation, driving healthier lifestyles for its users.  

Transforming lives

 “We’re thrilled to be selected to be a part of Google’s AI for Health programme. Being selected for this programme is a testament to the hard work and innovation our team has delivered, creating a platform that transforms the lives of our users helping create healthier, happier and more resilient communities,” Vaibhav Kashyap, Co-Founder and CEO of Wellx, said.

Moreoiver, he said that the intensive programme will catalyse their existing roadmap and plan, to deploy and leverage artificial intelligence and associated technologies, within the Wellx ecosystem and business, to transform our customer experience, customer health outcomes and customers wellbeing journeys.

The programme also includes one-on-one mentorship sessions and technical project support from experts at Google Research, Google Health, Verily, Fitbit, Google DeepMind and more.

Scaling growth

As part of the programme, Google will also host two in-person summits which are designed to connect founders to venture capitalists, industry experts and other founders in the healthcare space. 

Wellx recently announced the successful completion of a $2 million seed funding round led by Dubai Future District Fund (DFDF) and other local and international VCs and angel investors. 

Yuval Passov, Head of Google for Startups MENA and Africa, said that they see great potential in the work Wellx is doing, and how they plan to use artificial intelligence and other technologies to transform the health and wellness space.

“As part of the Google Growth Academy: AI for Health programme, we are excited to work with these startups, offering them the best of Google’s people, products and processes, equipping them with the tools needed to scale their innovative health tech solutions.”

AI is the most profound technology that they are working on today, Passov said and added that it’s incredible to see how these budding businesses are using powerful technology to help people to live longer and healthier lives.

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India achieves fourfold increase in 5G download speeds

  • In August 2023, Jammu and Kashmir emerged as the leader in mobile median download speeds at 150.96 Mbps, surpassing Bihar (73.00 Mbps) and Kolkata (66.47 Mbps).
  • Uttar Pradesh, Maharashtra, and Bihar – account for 25% of all wireless subscribers in the country and also hold a 25% share of 5G base stations.
  • In August 2023, median download speeds on 5G were 2,003% faster than those on 4G, with 5G showing a median download speed of 316.24 Mbps compared to 14.97 Mbps on 4G.

India’s 5G download speed performance has seen a 3.59 times increase from 13.87 Mbps in September 2022 to 50.21 Mbps in August 2023.

According to Ookla Speedtest, the improvement has led India move up 72 places, from 119th place to the 47th position in the Speedtest Global Index.

Mobile users in India are among the most data-intensive consumers in the world.

However, India’s 4G networks have been unable to keep up with consumer expectations, primarily due to network congestion caused by population density, lack of cellular infrastructure, backhaul, as well as spectrum constraints.

Following the 5G spectrum auction, operators have been able to address some of those issues and help to offload 4G traffic onto 5G networks, thus reducing 4G network congestion – the strategy has proven successful already, as 25 per cent to 35 per cent of traffic is already getting offloaded on 5G from 4G. 

The launch of 5G technology by operators like Jio and Airtel has led to a substantial increase in 5G subscribers, and operators still have ambitious rollout plans, with the deployment of a significant number of 5G base stations across the country.

Ookla said that 5G has not only brought faster speeds but also higher customer satisfaction, as indicated by the Net Promoter Score (NPS), which shows that 5G users in India consistently rate their network operators more positively compared to 4G users.

Developing infrastructure

Additionally, 5G Fixed Wireless Access (FWA) services have been introduced to provide broadband connectivity in areas where laying fibre is costly or impractical.

Back in October 2022, India’s median download speed ranged from 10.37 Mbps in North East to 21.49 Mbps in Jammu and Kashmir.

However, by August 2023, the range of median download speeds had widened significantly, with each circle clocking a speed of more than 28 Mbps.

The North East saw a median download speed of 28.02 Mbps, while Jammu and Kashmir recorded a high of 150.95 Mbps.

In August 2023, Jammu and Kashmir, located in the northernmost part of India, emerged as the leader in mobile median download speeds at 150.96 Mbps, surpassing Bihar (73.00 Mbps) and Kolkata (66.47 Mbps).

Jammu and Kashmir was one of the last states to launch a mobile network in 2003, and due to security concerns and internet shutdowns, there were occasional disruptions in mobile network services. However, the local administration has been focusing on developing infrastructure in various tourist places, particularly in Kashmir.

Jio and Airtel have been implementing 5G technology since October 2022, following the acquisition of 5G spectrum licenses.

At first, they concentrated on launching in major cities, but their coverage has expanded significantly, and 5G performance has improved across all telecom circles. In October 2022, there was a noticeable difference in the performance of 5G networks on 5G-compatible devices.

Subscribers keep growing

Median download speeds ranged from 512.57 Mbps in Gujarat to 19.23 Mbps in Uttar Pradesh West as the networks were under development.

In fact, in nine telecom circles: Andhra Pradesh, Kolkata, North East, Haryana, Rajasthan, Bihar, Punjab, Kerala, and Uttar Pradesh West, median 5G download speeds were below 100 Mbps because networks were in early testing stages.

However, by August 2023, median 5G download speeds exceeded 240 Mbps across all telecom areas, with Kolkata leading the pack with a median download speed of 385.50 Mbps.

As 5G deployments continue in India, the number of subscribers keeps growing. Reliance Jio announced it has over 50 million customers, and Bharti Airtel claimed it had over 10 million 5G customers in June

Jio also has ambitious rollout targets – it aims to deploy nearly 1 million base stations by December 2023 to address growing data consumption on its network. 

According to The Department of Telecommunications (DoT), the country had 338,572 5G base stations (BTS) as of August 28, 2023, a significant increase from the 53,590 reported at the beginning of the year.

The three most populous states in India – Uttar Pradesh, Maharashtra, and Bihar – account for 25 per cent of all wireless subscribers in the country and also hold a 25 per cent share of 5G BTS.

5G speeds in India are particularly impressive compared to those on 4G; in August 2023, for example, median download speeds on 5G were 2,003 per cent faster than those on 4G, with 5G showing a median download speed of 316.24 Mbps compared to 14.97 Mbps on 4G.

The speed increase has been heavily propelled by operators investing in fibre technology to improve backhaul.

 Using Speedtest data, Ookla saw that operators in India have already achieved maximum download speeds exceeding 1.7 Gbps.

Speedtest simultaneously measures download speeds from multiple servers to ensure a fully utilised connection.

Early days for 5G FWA

In addition, operators have introduced 5G Fixed Wireless Access (FWA) services to complement their existing 5G offerings.

FWA offers an excellent opportunity to cover areas that are too costly to lay fibre and is an alternative to fixed networks.

5G FWA offers an opportunity in India because it will use 5G as the last-mile technology to provide broadband connectivity. 

5G FWA has already been very successful in the United States, South Africa, and the Philippines. Bharti Airtel launched ‘Airtel Xstream AirFiber’ in Delhi and Mumbai in August 2023, extending their services beyond their fibre footprint.

Their plans start at Rs799 ($9.64) per month and offer download speeds of up to 100 Mbps. Jio also launched ‘JioAirFiber,’ in September, initially available in eight cities, including Ahmedabad, Bengaluru, Chennai, Delhi, Hyderabad, Kolkata, Mumbai, and Pune.

There are several plan options available for ‘AirFiber’ and ‘AirFiber Max’ with download speeds ranging from 30 Mbps to 1 Gbps. Pricing starts at Rs599 ($7.22) per month and goes up to Rs3,999 ($48.23). 

Apple’s reliance on China unlikely to reduce soon

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  • Some of the Apple’s focus areas in China include fraud prevention, supply demand, software development, manufacturing, hardware systems, product design, and Apple music.

Apple’s reliance on China is not likely to reduce soon, going by the hiring trend, despite the tech giant strives to diversify its supply chain and expand into the Indian market.

Despite these endeavors, China ranks second only to the US in terms of job postings in August.

This shows that the company’s dependence on China remains substantial, as it continues to seek talent across various segments to support its multifaceted operations.

According to data analytics company GlobalData, the Cupertino-based tech giant listed around 60 positions in China during August 2023.

India: A pivotal hub

Sherla Sriprada, Business Fundamentals Analyst at GlobalData, said that Apple’s strategic pivot towards India seems to be driven by a determined effort to lessen its dependence on China.

“This shift is likely to be underscored by Apple’s plans to significantly increase production in India over the next few years, aiming to establish the country as a pivotal hub for future growth and diversification.”

Some of the Apple’s focus areas in China include fraud prevention, supply demand, software development, manufacturing, hardware systems, product design, and Apple music.

For instance, “Acoustics Engineer” role looks at implementing the extraordinary acoustic designs in Apple products by working closely with US team to review designs, DFMs and ramp production the acoustic designs/architectures in FATP (Final Assembly, Test and Pack) sites.

Another role “Senior Product Marketing Manager, Greater China” looks at providing technical support to the launch and momentum activities of all the Apple products.

Mobile and digital wallets account for 58% of e-commerce sales in India

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  • Payment cards are the second most popular payment method with a share of 25.7% with credit and charge being the preferred card types accounting for a 15.4% share in 2023.
  • E-commerce payments are forecast to grow at a CAGR of 22.4 per cent between 2023 and 2027 to reach Rs21.8tr in 2027.

Alternative payment methods such as mobile and digital wallets have completely displaced cash and cards in the e-commerce space in India.

According to data analytics company GlobalData, mobile and digital wallets constitute 58.1 per cent market share in 2023, driven by the rising internet and smartphone penetration, discounts, faster delivery options offered by online retailers, and the growing consumer preference for online shopping.

India’s e-commerce market value is set to increase at a compound annual growth rate (CAGR) of 28.2 per cent from Rs2.8 trillion ($33.9 billion) in 2018 to Rs9.7 trillion ($117.3 billion) in 2023.

Ravi Sharma, Lead Banking and Payments Analyst at GlobalData, said that alternative payments have gained huge traction in India since the demonetisation in 2016.

Government initiatives

“The pandemic has accelerated this trend as both consumers and merchants preferred digital payments to avoid exposing themselves to disease vectors such as cash. The growing popularity of alternative payment brands among consumers and merchants also supported this trend.”

The Indian government also launched initiatives such as Startup India and Digital India, which also contributed to overall ecommerce growth.

As a result, e-commerce payments in India are forecast to grow at a CAGR of 22.4 per cent between 2023 and 2027 to reach Rs21.8 trillion ($263.6 billion) in 2027.

Payment cards are the second most popular e-commerce payment method in India with a share of 25.7 per cent with credit and charge being the preferred card types accounting for a 15.4 per cent share in 2023.

Cash, which is widely used for in-store retail payments in India, has seen a significant drop in the market share for online purchases, accounting for only 6.2 per cent share.

 “The uptrend in e-commerce sales in India is likely to continue over the next few years supported by the growing consumer preference, improving payment infrastructure, and growing popularity of alternative payment solutions with these solutions dominating the ecommerce payment space over the next few years,” Sharma said.

How to get the Meta Quest 3 in the Middle East

  • Big Apple Buddy partners with reliable shipping carriers to deliver the product anywhere in the world in as little as a week after the official ship date.
  • The company charges a minimum service fee of $50 per order for this personalised shopping experience. 

VR enthusiasts in the Middle East can get their hands on Meta’s Quest 3 headset despite it is not officially launched in the region.

The Quest 3 is Meta’s most powerful virtual reality headset to date and has only been released in 23 countries worldwide.

The headset is powered by Snapdragon chipset; the Quest 3 delivers a flawlessly immersive 4K “infinite display.” Sporting two 18 PPD RGB cameras to provide high-fidelity views of the user’s physical surroundings, the user can now seamlessly blend elements in both virtual and real-world environments.

Together with its slim profile – 40 per cent slimmer than the Quest 2 – and ring-free controllers enhanced by TruTouch haptics for exceptional tactile feedback, the Quest 3 promises to provide gamers with an unmatched experience in this new era of mixed reality.

Bridging the gap

Big Apple Buddy, a high-end online shopping concierge in New York, was founded to bridge this gap in cross-border shopping, giving a chance to anyone in the world to access the latest tech products directly from the US.

 For early adopters located in the Middle East, Big Apple Buddy’s concierge service can be used to purchase the device immediately.

 The Meta Quest 3 is available in two storage sizes – the standard 128GB version priced at $499 and a higher capacity 512GB version priced at $649.

 The company has partnered up with reliable shipping carriers, FedEx and UPS, meaning customers can receive the Meta Quest 3 anywhere in the world in as little as a week after the official ship date.

Hassle-free experience

The process is extremely easy – consumers simply visit the company’s shopping platform and place their order.

Big Apple Buddy will then arrange for the product to be personally sourced from the US retailer and shipped to their doorstep.

The New York startup has already developed a loyal client base in over 100 countries around the world. Their clientele consists of professionals and tech enthusiasts, who simply want the latest products quickly and hassle-free.

The company handles the entire process for the client from order to delivery. They will source the item from a reputable US retailer, check and repackage the goods upon arrival at their facility, prepare all necessary customs documentation and have the parcel safely shipped to the client’s doorstep.

The company charges a minimum service fee of $50 per order for this personalised shopping experience. 

 Big Apple Buddy has a mission to eliminate international shopping barriers, giving consumers access to the latest tech products as soon as they are released in America, regardless of where they are in the world.