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Need for predictive tools to combat complex threats is greater than ever

  • Cybersecurity is undergoing massive shifts in technology and ML can play a vital role in this by capturing insights through its predictive capabilities. 
  • Predictive analytics brings a new level of visibility to the security environment.
  • With the increase of data from multiple sources, security teams are facing new, as yet unknown, challenges.

With thousands of touchpoints in any given network, cybercriminals are effectively exploiting weak points on an almost daily basis. 

As the Middle East continues to roll out new digital initiatives, such as the upcoming Saudi Vision 2030, cybersecurity demands an increasingly proactive approach. 

To succeed in a rapidly expanding threat landscape and protect critical infrastructure, organisations in the Middle East need a greater focus on predictive cybersecurity to stay ahead. Machine Learning (ML) can enhance efficiency in an organisation’s ability to detect and mitigate security risks. 

Mazen Dohaji, Vice-President for iMETA at LogRhythm.

According to Markets and Markets, the global ML market is expected to grow to $8.81 billion by 2022, at a compound annual growth rate (CAGR) of 44.1 per cent. 

Cybersecurity is undergoing massive shifts in technology, and ML can play a vital role in this by capturing insights through its predictive capabilities. 

Predictive analytics brings a new level of visibility to an organisation’s security environment. 

They don’t just provide information on past attacks, but they also help security teams understand their network vulnerabilities and where hackers are likely to target. Predictive capabilities are designed to enable organisations to mitigate a potential attack before it’s too late. 

When it comes to cybersecurity, a rapid response is vital. ML delivers strong predictive capabilities when it comes to detecting suspicious patterns of behaviour. These tools enable a more advanced detection than manual investigations and empower an organisation to upscale its cybersecurity strategy.  

Motivations are unpredictable 

The challenge in predicting cyberattacks using current technology is that there are many areas for attackers to target. On top of this, their motivations are unpredictable, and the attack surface is growing at an accelerated rate. 

Increased adoption of Bring-Your-Own-Device (BYOD) and remote working policies are helping organisations become more flexible but this shift has also created vulnerabilities and weak spots that are harder to manage in a dispersed IT environment. 

With the increase of data from multiple sources, security teams are facing new, as yet unknown, challenges when it comes to monitoring and detecting emerging threats and keeping up with new attacks in real-time. Success lies in the ability to deploy a predictive approach to accelerate threat detection response. 

A redefined security approach 

ML is more efficient and provides far better capabilities compared to humans in recognising and predicting certain types of patterns. With ML, security technologies can move beyond rule-based approaches that require prior knowledge of known patterns.

For example, security technologies using ML can learn the typical patterns of activity within a networking environment to recognise pattern deviations, which is far superior to regular manual investigations. 

Given the sheer volume of data from activities occurring in today’s systems and applications, ML’s pattern recognition and predictive capabilities have become incredibly important. 

However, its effectiveness relies on having access to large sets of high-quality, rich, structured data capturing network activities across numerous endpoints. If ML algorithms ingest data sets that aren’t accurate, clear, well-organised, and comprehensive, they’re not going to produce the desired results. 

To effectively detect threats, security teams need to employ the correct algorithm for that threat type. The rest of an organisation’s tools provide security context and relevancy.

A security information and event management (SIEM) solution can integrate and correlate information from many tools, such as human resources (HR) systems, identity management solutions, vulnerability scanners, and asset management systems.

When used together, ML and the other tools generate the risk information needed to prioritise human actions. Without prioritisation, there are so many anomalies, that it’s impossible to examine them all and find the truly harmful ones. 

ML can enable organisations and technology in the Middle East to work better, smarter and faster by having advanced analytics at its fingertips to solve real problems. 

User and entity behaviour analytics (UEBA) is a perfect application for ML as long as the necessary security context is available for understanding the significance of each anomaly. This will enable organisations to operate with a high level of efficiency when detecting threats from the outset while giving cybersecurity a chance to be proactive instead of reactive.  

Predicting the future 

The need for predictive tools to combat the advancing, complex threats within IT environments is greater than ever. Predictive security has the potential to enable organisations in the Middle East to take their security efforts to the next level.  

Technologies powered by ML offer a great deal of promise by significantly reducing human effort and identifying suspicious patterns of behaviour. If deployed correctly, ML has the potential to play a big role in the future of the security of Middle Eastern organisations. 

  • Mazen Dohaji is the Vice-President for iMETA at LogRhythm

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Virgin Mobile becomes first telco to position its brand in The Sandbox Metaverse

  • Content creators, gamers and coders need to register with the telco’s “MetaTribeKW” community to gain access to the services.
  • Signs deal with NonVoice to bring latest innovations to Kuwait and the wider Middle East region.

Virgin Mobile Kuwait becomes the first telco in the world to position its brand in The Sandbox Metaverse programme and is in discussions to expand its services in line with The Sandbox roadmap.

The initiative is aimed at building digital literacy and capacity in Kuwait as the company cements its position as the market’s leading digital telco.

Virgin Mobile Kuwait’s Chief Executive Officer Benoit Janin said encouraging the people of Kuwait to engage with the brand in the Metaverse was an exciting part of the company’s customer engagement strategy, providing the already digitally advanced market with refreshing new services and experiences.

“The Metaverse offers enormous opportunities to accelerate digital skill sets such as computer programming, content creation, gaming and e-commerce,” Janin said.

He said Virgin Mobile Kuwait would always deliver on the digital needs and aspirations of the market.

 “This is fully in line with our ambition to become the leading digital telco in Kuwait and one of the most disruptive innovators within the GCC region,” he added.

Exploring new avenues

In addition to The Sandbox, Virgin Mobile is collaborating with a leading global digital content provider, Nonvoice LLC, which is based out of the US.

The two parties have signed a Memorandum of Understanding to bring the latest innovations to Kuwait and the wider Middle East region.

 Janin said that Kuwait is hot on global trends which are evident in its second ranking in the world for Tik Tok penetration and fourth in the global ranking on Snapchat.

“The country has a surging community of content creators and gamers and enjoys an App-convenient lifestyle for everything from entertainment to shopping, dining and banking,” he said.

Nonvoice CEO Simon Buckingham said the collaboration was a great move for both Virgin Mobile Kuwait and Nonvoice which is ramping up its Metaverse services for the global telecommunications sector.

 “We see the Metaverse as a great fit for Virgin Mobile Kuwait which is focused on taking customers further on their digital journeys to explore new platforms and join online communities in Web 3.0,” he said.

 Content creators, gamers and coders are encouraged to register with Virgin Mobile Kuwait’s “MetaTribeKW” Community to gain access to the services and a host of exclusive experiences, content and challenges.

Dubai-based Pemo bags $12m funding to help regional SMEs

  • Startup helps save money and time while empowering team members to make purchasing decisions quickly and responsibly.
  • The funding round was led by Cherry Ventures and Shorooq Partners, with participation from FinTech Collective, Speedinvest, BY Venture Partners, Antler and other angel investors. 
  • Pemo is looking to establish operations in Saudi Arabia and later extend its geographical footprint into Egypt and Pakistan.

Dubai-based Fintech startup – Pemo  – has raised $12 million in a Seed round to accelerate its product development and expand across the Middle East, North Africa, Afghanistan, and Pakistan (MENAP).

The funding round was led by Cherry Ventures and Shorooq Partners, with participation from FinTech Collective, Speedinvest, BY Venture Partners, Antler and other angel investors. 

The startup, co-founded by Ayham Gorani, Valerie Konde, Alessandro Duri and Saed Ghorani, offers fast, transparent and simplified invoice payment and expense management solutions, as well as smart corporate cards, for small and medium-sized enterprises (SMEs) in the region.

“We’re operating in a region where more than 90 per cent of businesses are SMEs, many of which rely heavily on multiple platforms, processes and entities. We are removing this day-to-day friction by combining all spend management functions in one hub,”Ayham Gorani, Co-Founder and Chief Executive Officer of Pemo, said.

Moreover, he said the platform helps businesses to save money and time while empowering team members to make purchasing decisions quickly and responsibly.

Full visibility

 “In the presently available software stack, expense management for companies and employee access to credit or debit cards continues to feel broken and Pemo is the team to fix it,” Filip Dames, Founding Partner at Cherry Ventures, said.

Users can soon avail of physical and virtual prepaid cards that can be topped up and distributed to employees.

Through integration into the Pemo app, the prepaid card will automatically categorise employee expenses, capture receipts for each transaction, and offer business owners and management teams full visibility of corporate spending.

Over the past two years, corporate spend startups across the US, Europe, Southeast Asia and Latin America have been on the radar of the most prominent venture capital funds.

Mahmoud Adi, Founding Partner at Shorooq Partners, said that the founders’ customer-centric approach and a strong commitment to growth make it the right team to back them in the region’s expense management space. 

Pemo is looking to establish operations in Saudi Arabia and later extend its geographical footprint into Egypt and Pakistan.

 “We’re grateful to have the backing of incredible investors who are bringing a wealth of industry experience and market knowledge to the table. In particular, it’s hugely beneficial for us to have the support of founders who have successfully built expense management platforms in other markets, and we are looking forward to working closely with them, and our VC partners, as we expand our offering,” Gorani said.

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NorthLadder gets $10m funding to spread wings into newer markets

  • Funding round led by CE-Ventures, with supporting investment from Beco Capital, Venture Souq and Dutch Founders Fund.
  • Company is uniquely positioned to dominate the regional market and capture a significant portion of the global trade, says Crescent Enterprises official.

UAE-based digital trading platform – NorthLadder – has secured a $10 million convertible note to expand its reach to connect sellers and buyers of second-hand electronics better worldwide.

The round was led by CE-Ventures, with supporting investment from Beco Capital, Venture Souq and Dutch Founders Fund.

NorthLadder is a digital platform that enables frictionless trade of pre-owned electronics. 

 “We have always envisioned building NorthLadder into a global business. With this latest round of funding, we plan to further strengthen our talent base and expand our market reach in multiple countries including the UAE and Saudi Arabia,” Sandeep Shetty, Co-founder and CEO of NorthLadder, said.

Since its launch, NorthLadder has served more than 30,000 customers and has over 200 trade-in locations and more than 500 dealers across three countries.

Uniquely positioned

Tushar Singhvi, Deputy CEO and Head of Investments at Crescent Enterprises, said that NorthLadder’s journey has been impressive to date, growing to become the leading trade-in player.

And, with the UAE being the global hub, he said the company is uniquely positioned to dominate the regional market and capture a significant portion of the global trade.

 “We look forward to supporting the scaling of NorthLadder’s operations and its expansion into other strategic markets, with the overarching mission of reducing the tech industry’s carbon footprint and working towards a more sustainable future,” he said.

Laurens Groenendijk, Founding Partner of Dutch Founder’s Fund, said that NorthLadder had created several innovative service offerings to fundamentally offer great value to customers and retail partners.

“Northladder is trying to solve a complex problem by establishing micro-networks in emerging markets on the demand side of the pre-owned electronics market. Although many companies attempted to disrupt this value chain, NorthLadder’s approach is ingenious and strengthens the circular economy,” he said.

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Promise of IoT and AI applications in turning buildings into smart 

  • Your buildings have a lot to tell but you need the right technologies to understand them, says Netix CEO 
  • The need of the hour is to replace siloed and decentralised building operations with a centralised, cloud-enabled model that offers deep-dive visibility across all systems, easy to monitor, manage and optimise. 
  •  While software-only platforms can lead to considerable savings, the impact can be enhanced with greater hardware-software interplay.

For the uninitiated, buildings are merely structures designed to shelter their inhabitants, which can be people, animals or inanimate objects. 

For smart building solutions providers, facility managers, energy service companies (ESCOs), and regulatory bodies, these structures mean a lot more. 

An ESCO sees old buildings as energy guzzlers in need of optimisation; a facility manager sees systems such as HVAC, surveillance, and lighting, which need manual attention. 

For smart building solutions providers, the objective is to ensure their one-stop-shop solutions can address multiple issues in old stock and simultaneously unlock several positive results. 

Sanjeevv Bhatia, CEO of Netix Controls, in an interview, said that buildings are much more than what meets the eye and “it is only when you are equipped with the right technologies that you can scratch beneath the surface.”

What are some of the challenges plaguing buildings? And why is it important to acknowledge and address these challenges?

In leading economies, a vast majority of buildings are already a decade or two old. This means they are riddled with legacy, multi-vendor systems that have become inefficient, energy-intensive, and heavy on the OpEx, but not easily replaceable due to proprietary protocols. 

So, if you are an owner or an operator, your chances of optimising such systems are limited to expensive upgrades. But that still leaves much to be desired in terms of holistic optimisation and interoperability of systems. This arises due to multiple vendors and vendor-specific lock-ins, which creates silos. 

As a result, a vast amount of usable data in a building portfolio remains unanalysed. When an issue crops up, operators are not well equipped to diagnose it proactively and initiate redressal action. 

Can we, then, be surprised to know that buildings are responsible for 40 per cent of global energy consumption and at least one-third of global GHG emissions? 

If you do not have data-driven insights on the building’s energy consumption, you are in the dark. At a time when climate change is nearing the tipping point, addressing such challenges, therefore, becomes mission-critical. 

What is the first order of business when it comes to addressing buildings’ increased energy consumption, inefficiencies, and sub-optimal performances? Where does technology come in?

Firstly, we need to acknowledge the buildings’ Right to Repair. This movement, which once swept consumer electronics, was largely driven by the advent of technologies. 

We need to arrive at a consensus that buildings, too, should have the power to accommodate innovations and adapt as per evolving needs — which has been hampered due to vendors who do not accommodate integrations with other systems and without whose assistance you cannot undertake maintenance/repair. 

Such dependencies are unsustainable, expensive, and restrictive. This can change with the greater adoption of open-protocol technologies and solutions. 

Explain the open-protocol framework, associated technologies, and how they can address the aforementioned challenges in buildings. 

 Simply put, an open-protocol framework is devoid of proprietary protocols. At Netix, we call it the “Android Approach” because it behaves like the Android OS, which is open-source, easy to operate on, and more accommodative to new value additions and innovations. 

The objective is to enable building stakeholders to retrofit existing BMS with plug-and-play solutions that can eliminate vendor lock-ins and integrate siloed systems. 

This way, owners needn’t make high-capital investments for the procurement of state-of-the-art systems but retain existing ones and still unlock “smart” outcomes. 

This is possible due to the smart retrofit’s IoT and AI capabilities, which perform vendor-agnostic integration, to eliminate proprietary protocols, enable adaptive maintenance of existing BMS systems, and reduce resource usage while simultaneously enhancing operational efficiencies. 

When you replace siloed and decentralised building operations with a centralised, cloud-enabled model that offers deep-dive visibility across all systems, you can monitor, manage, and optimize at ease. 

What are the implications for all stakeholders? Please elaborate on the multi-fold value that IoT and AI applications in buildings can unlock. 

 The open-protocol transition has wide-ranging implications for asset and vendor management, workforce productivity, savings, occupant/tenant experiences and, most importantly, the building’s sustainability. 

The promise of IoT and AI applications in any industry or domain is higher efficiency. The same goes for building operations — you can replace laborious operations and reactive maintenance with features such as auto fault detection and diagnosis, centralised control, insight-led energy management, end-user customisable condition-based alerts, etc. 

While software-only platforms can lead to considerable savings, the impact can be enhanced with greater hardware-software interplay. This is the rationale behind our Novus Partner Program, where synergistic solutions from software and hardware providers lead to greater savings. 

We have registered a 50 per cent reduction in both OpEx and skilled-labour requirements while avoiding system breakdowns by 80 per cent. These figures are based on a number of our case studies. 

Name a few case studies, successful projects and client wins. What is the road ahead for the company? 

 Netix Controls and ODS Global’s hardware-software solutions best represent our work. Leading developer Emaar achieved substantial savings through an IoT-led software platform, but unlocked greater savings through ODS Global’s vendor-agnostic BMS maintenance and integrations. 

Our portfolio also includes maintenance of BMS of 24 towers of DAMAC (pleased with the services and unprecedented savings and positive outcomes, DAMAC has increased the contract to 30 towers this year); upgrading of additional warranties and maintenance in Mazaya Towers, enabling 75 per cent savings in CapEx; seamless integration of 77 buildings of Etisalat, all branches of an esteemed bank in the UAE, Kings College Hospital as well as Emarat Headquarters. 

Organisations need to build trust in a zero trust environment

  • Aligning company success and security with employee success and security is critical.
  • A culture of transparency and knowledge combined with training for preparation can help hone the skills that employees need for a successful zero trust environment.

A recent study by MITRE and DTEX revealed that despite years of industry efforts against insider threats, there isn’t enough data – or systems advanced enough – to spot all malicious behaviour.

As companies work to build a corporate culture of cybersecurity, they’ve begun investing in zero trust architectures to proactively cover all attack surfaces.

While this is a step in the right direction, this security method also has the potential to raise fear and generate negative responses from employees.

Gil Vega, Chief Information Security Officer at Veeam.

This is especially a concern amid the Great Resignation. Countless employees are leaving their workforce due to issues centred around work culture that no longer meets the demands of the modern employee.

In fact, poor work culture is reportedly 12.4 times more likely than compensation to be the leading cause of turnover. If taken as a sign of mistrust and poor faith, zero trust security could spread resentment and demotivation among employees, potentially accelerating turnover rates and bringing the Great Resignation to its peak.

How can companies effectively navigate zero trust without creating friction among employers and employees? And how do they get there without the luxury of trust-building exercises in the close quarters of an in-office environment? 

The thing is, zero trust doesn’t mean seeding mistrust throughout an organisation’s networks. Companies shouldn’t have to rely on technologies alone for protection.

Security is best applied when it’s a team effort. In other words, successful zero trust relies on a culture of transparency, communication, and consistency across the board.

When appropriately understood and applied, these efforts can create a sustainable zero-trust work environment. So, how do we get there?

Integrating it into the culture

According to the World Economic Forum’s Global Risk Report, 95 per cent of cybersecurity breach incidents are caused by employee error.

Humans are prone to clicking on phishing emails or unknowingly executing malware, rendering the entire company vulnerable to cyberattacks. Zero trust security solves this problem by covering all attack surfaces, including the human attack surface.

But zero trust also raises questions about trust and faith between the company and its employees. Won’t verifying every decision and every move create a ‘Big Brother’ culture of fear and paranoia?

Most organisations struggle with this dilemma. But in fact, the solution – or part of it – is quite simple.

Even as companies begin implementing zero trust technology into their systems, they must integrate it into their culture.

Alert employees as to what’s going on, what the process of zero trust entails, how it impacts and benefits them as well as the company, what to watch out for, and how they can support the zero-trust process.

By engaging employees and challenging them to embrace a healthy dose of scepticism towards potential threats, employers are planting the seeds of security across their organisational skeleton.

Once employees understand what’s going on and the value of zero trust, they also begin to feel trusted and empowered to be part of the broader cybersecurity network.

This pays in dividends as employees proactively identify insider and outsider threats to the enterprise, covering all surfaces and fostering good security hygiene.

Implement briefings and continuous training

Part of the security culture-building process is reliant on ensuring employees always feel prepared. This includes sending continuous updates on accurately implementing zero trust and providing security training programs.

It is not enough to say that x is good, and y is bad. People from different backgrounds are likely to have different interpretations of security mistakes and mishaps. While bad actors exist, most insider threats turn out to be accidental and unintentional.

By providing resources, including regularly hosting briefings, insider threat programs and cybersecurity awareness training at all levels – from the c-suite down to the intern cohorts – companies are more likely to see zero trust implementation unfold organically.

With the right information followed by an “open door policy,” employees will know they have safety nets to fall back on in case of error and will be well-versed in the host of security risks to watch out for and avoid.

There are always going to be threats that penetrate a company’s layers of security. But if employees are trained in sustaining the company’s security culture, then identifying and reporting these threats (be it a call, email, or text) will become second nature.

Trained employees are empowered, and empowered employees empower the company, protecting it against any and all potential breaches. 

Create tools and incentives for success

A culture of transparency and knowledge combined with training for preparation can help hone the skills that employees need for a successful zero trust environment.

But when a culture of transparency may not be enough to keep employees motivated, introducing incentives for success can help.

Zero trust technologies deployed in an organisation don’t just have to keep a weather eye on the horizon. Try making their deployment fun.

Many of these technologies rely on tech-adaptive authentication to allow employers to create a risk score based on how their employees use their devices.

Have fun with these scores! Whether using them to help build healthy competition among employees or starting a rewards program based on top security scores, employers should look to incentivize participation. 

By understanding user behaviour, employers can also provide custom support tools and resources employees may need – be it VPN, encryption, more training, etc.

The use of these varied tools will help organisations cover all attack surfaces and create stronger security hygiene for all. At the same time, incentives for getting or maintaining high-security scores will motivate employees to continue using these resources and updating their security as needed.

While zero trust technologies are available to cover all attack surfaces and protect organisations, they mean nothing without the people using them, so aligning company success and security with employee success and security is critical.

This means prioritising a culture of transparency, open communication, trust in the process and faith in each other’s ability to do good.

This, complemented by continuous training to ensure everyone stays on the wheel and nobody gets left behind and various technologies to cover all attack surfaces and ensure optimal protection can help create a network of armed and trained employees to defend against threats now and in the future.

  • Gil Vega is the Chief Information Security Officer at Veeam.